SNM024: Get Paid Before You Do Any Work as a Local Consultant

speaker 0: 0:00 get paid before you. Any work as a local consultant? Today's episode is brought to you by CEO Pro Lap, the company that I trust to keep serving a master at the top of Google to save 10%. Use the coupon code. Serve no master a checkout. Go to serve. No master dot com Backslash CEO today. Are you tired of dealing with your boss? Do you feel underpaid and underappreciated? If you want to make it online, fire your boss and start living your retirement dreams.

Now thin, you've come to the right place. Welcome to serve no master podcast where you'll learn how to open new revenue streams and make money while you sleep. Presented live from a tropical island in the South Pacific by best selling author Jonathan Green. Now here's your host. The first money I ever made from the Internet was not from selling. Something online was not from having someone listening one my products or order something through a website.

It was when someone handed me a check for $200 to help them rank their website and Google the very first money I made the way I got my start online was from offering service's and helping other people in real life. It in my local area, build their business, their presence, their traffic, their customer base online. Helping people move from the real world to the digital world is an amazing opportunity. When I started that business, I knew very little. I had no idea what I was doing.

I bought a course on how to rank websites how to get people. Traffic in the local area was all about local marketing. The course cost me $3000. I had to pay $500 a month for the next six months. I maxed out my credit card with the first payment. The ships were burnt behind me. I had no choice but to make $500 every month just to hit that payment so I wouldn't get over drugs. I wouldn't get in trouble.

The pressure behind me was intense and it gave me drive and focus. Talk about focus in previous episodes. When you have no choice but to succeed, that's when you finally succeed. The great thing about being in this type of business being in the consulting business, being in the digital service is to really business industry is that you get paid at the front. I took the money the first client paid me and spent it on software to help get her what she needed.

I bought s yo software ranking software all the tools I needed with my next client. I bought better training and better software. That's what's so amazing someone will pay you to learn. And as we talked about in the interview with Steve Bluhm, getting paid to learn is amazing. It's really wonderful. Two. Make money. Use that money to learn something and then deliver. Now you do have to give 150% you have to deliver when someone's paid you up front.

What I was doing SCL when I was doing search engine optimization helping people to rank their websites, I did everything myself. I ran multiple servers. I did lots of research. I did work on their website to work offside uploaded videos to you too. All of these technical things, which are really, really, really hard. I would spend 12 to 14 hours a day working. I was working like crazy.

This is the time my life when I lost my apartment had a car that I really couldn't afford any more that I bought three days before they fired me for my university job. All of these bills, all this pressure of living Mama's basement would a nightmare. I spent 14 hours a day on my computer, just grinding and working, doing everything I could to deliver for these clients and try and get more clients. My time was trapped between three things.

The actual work of ranking their websites, getting them traffic, getting them notice, bringing them new customers. Number two client management clients would call me all the time with questions, and this and that client would call me every day toe. Ask why their website wasn't ranking, not realizing that wasting time on the phone with them was the number. One reason I didn't wasn't putting enough work on their website.

Would you rather me spend five hours a week talking to you in holding your hand or giving you amazing results? I really didn't understand client management when I was starting out. Number three has been tied, recruiting new clients. Sometimes clients will be very disingenuous. This is a very common experience. Everyone experiences this. You give a client a great experience. You make them want number one for every key. Where'd you make them? Thousands, tens of thousands or even millions of dollars.

I was just talking to someone last week who made a client over $1,000,000 in the last year, and the client was complaining about paying him $17,000 a month. He made the client more than $10 for every dollar the client spent with him. You will encounter people if you don't know client management. If you don't know how to manage and harness these clients who will complain when you make them a $1,000,000? It's very difficult to balance these three things and it could become overwhelming.

Getting paid at the front is a wonderful We also want to think about how can we manage the middle part? And the way to be very effective is to outsource the actual delivery. And that's what I do now, in fact, my favorite people outsource s yo delivery to are the sponsors for this very episode s yo pro lab does the S e O for my website. They handle all the S e o all the raking stuff for serve No master dot com.

They handle all of that for me, and I've set up a deal with them for anyone who goes through me gets another 10% off their prices. This is arbitrage. Let's say you get a client pays you $500 a month. You can then hire s yo pro lab to pay you something around 202 $150 depending on exactly what you need to deliver everything for the client to handle all of the technical work.

What's great about that is your time opens up to handle client management and more sales. The client management part comes from experience and have some training in my local insulting millionaire. That's all about client management and how to do this whole process. But I want to give you the outline here before you have to invest in any course, I love giving away really good content. So this is the gold. This is the beginning of that entire process.

You focus on setting up clients with expectations that they could only talk to you once a month. I eventually set up a system where I said it's $1200 a month. If you want me to do amazing things and $2000 a month, If you also want high level support or rolled star support, you can pay extra for the ability to call me as much as you need just by making it something that have to pay for people. Calm down.

It would stop wasting my time on the phone. I learned that creating a service. Ah, phone support that most people never want to buy made people stop calling me. I was able to start limiting that one problem. If you follow this pattern, if you follow my ABC simple pattern, you get clients by advertising a local area. You go to local events.

You can go to meet up dot com local moves For small business owners, you can go to Rotary Club meet ups, Chamber of Commerce meet ups. You get a couple of clients and you charge them more. Then the white label company charges you. This is arbitrage. This is where you buy something low and sell it. Hi. This is exactly what every single store in America does when they buy it wholesale and sell it retail. All they're doing is buying low and selling high.

You're becoming a store. You're now a retailer for a very simple service. One of the early temptations. When people get into this market will get it. People get in this field is to start offering a host of service Is they start offering S E o Web design. Social media Texting service is Q R code stuff. It turns into the menu from the Cheesecake Factory, which is something around 500 or 1000 different dishes. It's so many choices is overwhelming.

You don't want to overwhelm your clients and yourself. If you offer a client all these different packages, you say I've got package one, which is Seo package to S ee. Oh, and social media package three Social media bonus and you start mixing it up. What will happen is you have this amazing me. What persons really excited and they don't understand fully the different options. And they say to you, Oh, I need to think about this. I need to figure out which packages right for me.

You provide them too many choices, they need to go back and think about it, and then they don't hire you. What you really want is to simply have a single service at three pies, points small, medium and large. And you just say your client, you know what for what you're working on. You only do the small. You only need the media. And if they need a large, be honest and say when they need the large, you don't have to reckon the large to everyone.

That's not good karma, either. You want to be honest about what people need. When you do that, people can make an easy decision, then they simply are deciding small, medium and large. And that's a decision everyone is very familiar with. One of the reasons a lot of people hated Starbucks at first is because they messed around with that. You can't go into Starbucks, ask for a small, medium, large people who work in there. They're so pretentious.

You have to know all the right code words, and it's I don't even know what the word because I don't drink coffee. But I think it's medium, large and super large or something like that, or venti and all of these things. They don't let you use the words you're familiar with, and so they went through a period where people had to adjust and learn their new system. The benefit is that once they talk people into that system, people were excited to know the secret code.

We're not trying to build that type of business where we convince the whole world to use these new Italian terms. They might not even be really tired words. I don't know for sure. We want to give people something they're familiar with in small, medium and large. Makes sense to people, and you can even call it a local website, medium website national Web site. You can use language that people understand. Are you city based, regional or national? How large is your reach? How large is your target?

Some of the clients I worked with were after national keywords, so they need to be in the national plan. Some people just want a rank for the five miles around them. Clients for them only come from five miles. When you give people choices, they understand when you use language that, already familiar with people, are used to the 123 choice, small, medium large choice. It's very easy for them to join with you over time as you build your little business. You then can add in.

Other service is you can go back to existing clients and say We now manage social media. If you'd like us to manage your social media, we can handle that. And in fact, I have a link that outpost and the notes for this video for someone who handles social media so you can also outsource that service to another company.

The reason you don't want to do it at first is you need to get familiar with the first company, work with how they deliver, how they handled things, how the numbers work, how progress works before you add in a second service because you can quickly become overwhelmed, Confused by who? You need to ask what's going on with these two different things with clients. Call you with questions.

If you don't already know what's going on, you can feel overwhelmed, and Sunday will feel like you don't know what's going on. You could have tough conversations. I don't want you in that situation. We want to learn one step at a time. Local S. E O Service's local consulting service is our very very fast way to make a lot of money. Your average local client will pay you between 735 $100. As you build up, you'll get more confident about asking for more money.

Maybe right out to get you only have the conference. After $500 you spend $200 to live in the service. Make $300 profit per client. You get 10 customers at this very low price point. You are now making $3000 in profit a month. It's very achievable, and it's very easy to dio. As you build up, get a little more experience. You double your price. Now you have that baseline. You need more money.

You're more selective about your clients more select, but service is you offer you double your price. You charge $1000 you're still paying someone $200 to do it. You turn your income to $8000 profit. Among these air the ways you can get to success very quickly. You're no longer in the business of technical service is just a sales person. That's all that you're doing. You don't do any technical delivery. You don't have to put together reports. The white label Cos.

Will generate reports that you then add your logo to very easily. You can focus all of your time on sales and do very little client maintenance when you do the sales properly. If you have any sales skills at all, this is one of the easiest ways to start making money there. People all the time that overwhelmed have had bad s yo experiences or paid way too much.

You start helping a few people, you build up a little bit of reputation, you build up a book of 10 clients and you never have to work again. This is a very great industry to get into. This is exactly how I started. I'm sure right now your question is, why did I stop? Why don't I offer this type of service is anymore And the main reason is you have to be local when you're doing local service and I moved. I wanted to start traveling.

I moved from Tennessee to Florida. Then I moved internationally. Travel the world for a long time, eventually ended up on my island. If you don't want to move, if you don't want to travel. If that's not on your list of dreams. This is a great business, and Sector two move into. That's why I'm sharing this knowledge with you. Some people who listen to this podcast that get a lot of feedback. I get e mails. I get so many e mails every day and I love it.

I read them all. I try to respond to everyone as quickly as I can. Not everyone wants to be a writer. This is a way to make the same kind of money. Get yourself up to $10,000 a month, which is such a nice feeling without having to write all the time, if that's not the right path for you.

If copyrighting didn't appeal to you if riding blind posted books don't appeal to you, here's another system where you can make money without having to grind in the same way here in this business, the challenges really getting tons of phone calls and closing those sales.

It's developing sale skills, so we're moving into a different skill that you can leverage into supporting your family, helping take care of your kids all of those amazing things when the economy went through down turn around 7 4008 when a lot of companies started slashing their employees and the job market started getting flooded. And there's some people that have been stuck in the job market for more than 10 years. Many, many of the people I knew who lost their jobs became real estate agents or realtors.

That market got flooded, and that's a very difficult business to break into when it's super crowded. It's all about who you know what you could. D'oh! This is an alternative for that type of decision. You already have business contacts. You already know people you can deliver a service that you know works because I use it for my own website that you know, will help them get more business.

You can charge less than some of the local competition because you're hiring someone in another country to do the work for you. You can generate the same amount of income without having enter into its crowded a space. Everyone's first thought, at least where I lift was to jump into realty, to jump into real estate ing to jump into buying houses or flipping houses. This is another way to do it.

To get into the business that doesn't require you to get a real estate license to go through a bunch of training doesn't require you to joined an agency to any of the laws in your different states. All of those things are challenges that mean it might take you 6 to 12 months to sell your first house when you decide to go to real estate. It took me four days to get my first client when I went into the S e o business.

You start off asking all your friends and relatives and everyone you know, anyone who owns a business and he was in business. If you could help them with their S e o u could help them make their business if you can't find anyone that way, if that doesn't work for you, one of the great things that you could do is build your own website. That's a fake local business.

You could set up a business that's name of your town dentist dot com or name of your town contractor dot com or neighbor in your town. Limousines, Dotcom, anything like that. You build out a little Web site on your own, and I show you how to do it and my other video about setting up your block. You simply set up a block. That's about that type of business. But a couple posts have a couple of pages. Make it look like a pretend service.

It's not a riel company. You make it look like and then you have the SDO team rank that website. You just spent $200 a month after three or four months when the website's really high up there in the rankings, you now have proof that your service works and you've gotten say, Here's my proof. His proof is one of the hardest things for people to find express. People say to me, I want to sell us, you know? But how do I prove I've never done it before?

Here's what I did. I set up three websites a long time ago, I said. A national construction dot com national contractor dot net Nashville. I can't remember what the 3rd 1 was, but I set up three. They were all number one for their key words. The other cool thing that you can do is when you become number one for Let's say you did like me needed national dentist. Then you approach every dentist in Nashville and say, Hey, would you like to be number one?

Would you like all the visitors that are going to my website and you rent out the website to them? You rent out the lead. You can set up the website as a lead, capture or redirect to their thing. There's a lot of ways you can use it and simply rent it out. So that asset you set up that website, you said it is an asset. It's something profitable, something you can sell or rent.

The great thing about renting it to a client is that if they decided I wanna pay you any more, you can then rent it to someone else because you all in the asset. It's an interesting way to enter the market. It's exactly what I did. I set up three websites to prove that I could rank things. Then I went and got my first client. That's how you overcome the how do you have any proof? How have you done this before? Question that's so daunting.

If you've never done it before. This is how you do it. It doesn't cost a lot of money. So for $600 over three months, you get a little bit of rank on your website. Have that is your demonstration. This is a market you can enter into a very simple process and very exciting. As you build as you expand, you'll start to get referrals. People will send you clients. Friend of a friend will come to work with you, and that's amazing. You grow and grow wrote.

This structure of the business is different than my original structure. Originally, my structure was I did all the technical work as well and then began to switch into outsourcing to another company, which allowed me to expand. When you have another company that handles the middle part, you can scale the business in a major way. If you do the delivery bill yourself, it's hard to get beyond $10,000 a month in profit when you pay someone else to do the technical work.

When you control the amount of time you have to spend a customer support client support, you can grow into a 50 or $100,000 month business. Very usually the final face is to hire sales people to work for you. In fact, if you set up a really cool local website, you designed everything really well. You set up a strong payment structure you can find out of work salesman in your area and pay them a percentage of anything they bring in.

If you say to a salesman, the lowest price for my bottom service is $1000 a month. I'll pay you 30% of whatever you bring it. Salesman sells it. You get $700 for you. You pay the salesman 300 you pay the white label person $205 in profit. Now you didn't do anything. You now have a business that's infinitely scalable. And guess what?

All those realtors that are working so hard when they're in between houses, all those people that are in sales and out of work or struggling to make ends meet you can now help them and offer amazing salaries. When people work for me in sales, I pay them a perpetual commission. They don't get paid just on the first sale. They get paid as long as that person's a client, so they're invested in keeping that client happy.

You can turn the people around you into successes by sharing a little bit of wealth salesman who works for you and starts making $300 a month from that first client. Then they bring in a second client. When they bring you 10 clients, they're making $3000 a month. You're making five. That's great. Then they get inspired and they start charging more. They start negotiating bigger fees. They start closing you 35 $10,000 month clients. This is how, in two or three years you could become a millionaire.

You can build an empire. This is a very simple, very replicable business structure. There are millions of courses online trying to teach the same system. This is the simplest way to understand it. If you want to go deeper, I do have a course. My local consulting millionaires course where I go into a lot more detail, have a lot of slides. A lot of visuals provide a lot of sales materials you can use. This is the beginning.

You have enough mature right now what I'd love for you to do close your first client, get that first client on your own, get that first paycheck and then invest that in my course into growing your business. That's why I want to help you. I love when I get that email from someone or that sale from the customer, and they let me know they made money from something I share with them on this podcaster in my book first and then invested that money in a course.

That's what I believe I don't want to build from debt. I want to make money here than invest that in growth. I'm very excited to spend time together. This is how you could make serious money as a local consultant. Thank you for listening to this week's episode of Serve No Master. Make sure you subscribe, so you never miss another episode. We'll be back tomorrow with more tips and tactics on how to escape that rat race.

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