SNM050: ConvertKit Changed My Business

speaker 0: 0:00 switching to convert kit can change your business. Today's episode is brought to you by Convert Kit To find out how Conferred Kid can help you grow your business, save money and increase your relationship with your email list. Head over to serve no master dot com Backslash Convert kit Right now, Are you tired of dealing with your boss? Do you feel underpaid and underappreciated?

If you want to make it online, fire your boss and start living your retirement dreams now then you've come to the right place. Welcome to serve no master podcast where you learn how to open new revenue streams and make money while you sleep. Presented live from a tropical island in the South Pacific by best selling author Jonathan Green. Now here's your host. I'm in a time of great transition with my business.

With every business you go through a couple of phases, you go through that first growth phase. We're kind of doing ideas and things were quite slow, but you hope it's gonna pick up and you slowly begin to bring in customers with serve. No master. I started off just doing webinars and coaching on helping people to build Amazon businesses. Cannabis is a similar to mine. I started the top of my pyramid as we talked about yesterday.

I started at the very high end and have been building out the bottom impairment. But lately my traffic has really spiked. I have two books out now that are driving in more and more new fans, new followers into the serve, no master tribe. I'm very excited about that. And this time of transition has been accompanied by a lot of technological changes. I've changed my hosting company. I'm in the middle of changing my entire membership site, changing my entire software backbone.

I'm changing how I process payments, how handle dealing with babies, all the piece of technology. And on Sunday, just a couple of days ago, I finally realized I also need to change my mailing list provider. This is a company that I had a relationship with 45 years. I've been using them for a very long time, and I realize that it was slowing me down. When your business hits certain levels, it's time to make a change.

When your business hits certain levels, you have to make technological changes, had to change my hosting company for a servant master because the membership site was getting just too big and everything was slowing down. When my traffic got bigger and bigger as my traffic is suddenly spiked, I'm changing my WordPress theme. I'm switching to thrive, themes for everything. Instead of just my members area, you grow, and as you grow, you need better and stronger piece of technology.

The problem with my present Alex Rider and this is all attritional mailing lists is the sophistication of my business. I have multiple books on Amazon that all lead to serve The master have multiple free gifts and each of my different books. I have different rewards and prizes all over the place. I run contests. I sell many products. I give away lots of products. I have some people that are on seven different mailing lists.

Inside of my milling was provider, and sending out an email to the right people had become nearly impossible. I've started working with someone who their entire job. I hired them to help me organize my email infrastructure because, as you may have noticed, especially if you're hearing this live or hearing this right when it comes out I don't send out very many e mails as much as I teach about it because I have so many different lists.

I'll write an email and I need to set out to seven different lists. I'm constantly afraid the same person will get the same e mail over over, and I don't want that. So I had all these problems with the organizational structure, and this is most email providers are like this. They organize into a list. So every time you buy a product fill out of form, read one of my books, you get added to another list, and it becomes very difficult to male toe one list.

And no, if you've got an email that when I was on a different list, so I don't want to send you an email you already seen before that silly I don't want to do it to anyone. You don't want to do that to your customers. You don't want to send an email to your customer saying, Hey, Product X is on sale for 50% off and the E mail you back and say I bought it for full price. What are you saying?

We're gonna get you back half the money. That's one of the nightmare scenarios of sending out, you know, awkward or the wrong email the wrong time. When you're doing an affiliate promotion, you're promoting someone else's product. You don't want to send someone the same message over and over again. You can mail only to the UN Opens, but what about the people? Open the email, Don't click the link. You can send them a different message because they haven't seen the final message.

So being able to email that people who didn't click is far more powerful than being able to email the people who didn't open the E mail. All of these things have led me to start looking at convert kit, and in fact, convert Kid's been on my radar for two or three months. I've been thinking about it. One of things that held me back is it's more expensive than my current provider.

And when I actually looked at the numbers today, I realized it's not more expensive, actually paying in a higher band. Then I need to be for my current provider. See, each time you fought a different form with my current provider, you get added to another list, and I pay for that as another person. So if the same email addresses on eight different lists, I pay for that person eight times. Now. It's something like a penny a month per person.

You know, it's $19 a month for 1000 people. So have you divided up? Maybe it's 19 cents a person how we do it up two cents a person. I didn't check the map before starting this recording, but I have people that are on their multiple times. And in fact, when I moved my list what I moved, my main served a master list from my old provider into convert Kit 1800. Nearly 1900 people turn into 1500.

I was paying for at least 300 extra email addresses that I didn't need. That weren't really what convert Kit does That's so amazing. Rather than create lists, they track behaviors every time you do something. When you interact with me. If you go to the podcast page and you follow one of the podcast actions and you go, eh, I fall the podcast. Podcast. Bonus! Hey, I read your book serving a master of the sword Master Bones. Oh, I read breaking orbit. Give me that bonus.

Oh, I read 20 k today. Give me that bonus. Each time you do that, it gets marked and says this person bought that product. So you spot breaking orbit. Or if you were one of my early reviewers and got a free copy and you took the free gift teaching everything by audio books by breaking orbit face to product, which is took me almost. It almost took me longer to make that free gift, and it didn't make all breaking orbit.

But if you jump on that list, well, then I don't want to send you an email reminding you to buy it again. That's silly. Not only is it bad marketing for me, it's a little bit inconvenient and root for the receiver. It allows me to track all the different things that you do. So I know which products you bought. So I can then give you advice based on that product. I can connect with you in a deeper way and really track every different action.

And every single opt inform you create is a tag as well. So I know people that fill it out. Ah, home page form versus the form of the sidebar of my block. All of this information allows me to give a much better experience to my users. That's important to me. That's the most important thing is that I hate the idea of sending someone an email that looks copy and paste an email that they already seen before.

And they think I copy and paste it when really I put into two different list because there were problems with how my analyst was structured. Now, if you have a very simple email list or if you just have one product. So for my pen names, I use get response right now, and it's perfect for that. But when I have a system like serving a master where I have right now seven rate products and another 20 in development keeping track of all that's too complicated.

So when you move and began growing your business, it becomes a point where convert kit just becomes necessary. The previous alternative was always infusion soft, and I could be honest with you. I hate that software. It's very, very expensive, starts off a $300 a month and they make you pay When you sign up, they try to get you spend like $1000 to have someone help set it up, but they don't actually help you.

All that person does is draw mine map for you and send you a graph and say, Good luck. You. I want to work with infusions off. You have to hire someone full time who's a technology expert? I hate that I would never recommend a product, and now they will pay me so much money to recommend their software. But I've tried it three times in three different projects with people who said they were experts, and there are people out there who swear by it.

And everyone, I mean who swears by it is always someone who's running a separate figure business, and they have a full time person. I've never met someone using infusions up to isn't paying someone 50 or $60,000 a year to run it for them? You news convert kit, get all the same features and not pay anything. You have to pay for an extra person.

So as much as it costs a little bit more than get responses, a Weber saves you 50 or $66,000 a year from using some of the other competitors that contact now. Infusion Soft is really the one who invented tagging their first ones out to the two tagging. But when I saw what Convert kid could d'oh, it blew my mind.

I was so excited about this piece of technology that I just wanted to share it with you, especially because you're gonna notice my emails or start coming out from a new platform. One of the biggest challenges when you change email platforms is every email company punishes you. They treat every single person like your a black hat spammer monster.

So when I switched from a weather to get response for five years ago, every single person on my list I had to send an email and say, I'm switching to get responses. Okay, if you stay on my email list tons of people. If they miss that one email, you only get to send it once. If they miss it, don't see it if they're on vacation for two days and it goes in Spam folder and they never see it while they're gone forever.

You could expect to lose when you switch between mailing lis providers, and they force you to react in your list 40 to 60% of your audience, you'll lose at least half your business. Now all the millions companies do it, and they say it's to be canned Spam compliant. But part of it is that there, I would say in a cab all It's a little bit of collusion.

In my opinion, everyone makes it a nightmare to switch to them, so that when it's time for you to leave, it's hard for two switched anywhere else, they'll punish you. Switching my lists. I actually assumed when I switched to convert kid, I assumed I would have to give up all the people I previous list. I thought I would send out an email saying I'm on a new list if you want to go to my new provider Here it is. And that would be it.

And I was expecting to, at best at best, save 10 to 20% of my list. I expected maybe 100 people to follow me to this new platform. Convert kid is good enough that I was willing to make the change and leave behind all my following, because I know that eventually I would get everyone back. Convert Kit was the easiest transition you could ever imagine to move all of my lists in to tag everyone properly. To ensure that I could separate my customers, people bought different products.

People in three different motions mark everyone correctly took me under four minutes. Unbelievable was an unbelievably good experience. I run into several technological glitches in the time I've been using Convert Kid, I'll tell you that right now all of them were operator error. They're all me. Every time I emailed support the email me back within a few hours and it fixed the problem or help walk me through.

And I figured it out on my own because I've used other platforms for so long and it's so different. There is a bit of a learning curve. At this point, I would say I'm over 80% of it. So the 1st 2 or three days have used a different platform will be tough, but I'm gonna put together an entire training once I really master it. You put together a whole training for convert kit.

That's gonna be a free bonus to anyone who signs up through my feeling like I was one of reward people for taking action. I don't want to just say it's so great. And if you buy it, I feel good because I get a commission, anything like that. And yes, I'm affiliate, but also a user. I only recommend stuff actually use, which is why I switched this platform over the last two days. And this is the first podcast have recorded since.

I've decided to make the switch over the last two days and raining, so I have been able to record. So now I'm out here recording, and I want to tell you right away that I switched this platform. I'm gonna put together some really cool training to show exactly how to do it, because it's the problem is it's so much easier and simpler than what I'm used to using. It's just intuitive in a way that's amazing to me, and I'm very excited about this platform.

So if you're worried about moving from your old email provider to this one, you don't have to be. You don't lose anyone. It's amazing. Another thing that I love about convert kit is the way they do double opt in now. People have been asking me lately several times two or three times last week, people would ask me to do single officer double often. And if you've joined any my list, you know I'm a single often guy. There's this old saying that Campbell, who said.

It's one of things that kind of goes like an urban legend, that double options for people that don't want to make money, that this old saying because it's a strange message to get you fill out a form and say, Hey sent me this book. I wanna get smoking again. Immigrant, Are you really sure you want that book? And you lose people because it's a strange message. Double opt in messages. Very weird and unnatural. It's hard to put people through that confirmation.

You have to do a lot of things with convert kit you can make the message is very clear. Hey, I just want to be sure you really wanted this gift. If you want to be on this list and you want to get this gift, just click this button and they click the button and immediately downloads the pdf. I was just testing it, and it's going to be how, Starting next 24 hours or so, I'm gonna flip the switch and it's given how you get delivered.

The gift for breaking orbit. It's gonna be instant download, so double options it double ops people in but also gives him the gift right away. So I'd have to double opt in and wait for another email together. Gift. I think it's very cool. It's very smart and I'm gonna become a double often. Guy double opt in definitely increases. Deliver ability is something that everyone likes as far servers. It means more people see my emails because they've chosen to get them.

But it's a way that's just easy. Everything so far that I've seen I've really liked. There are some limitations in the email design area. They only in the form design are both very basic. But I only send basic emails if you've seen a demo for me before. Basically, I semi e mails to the width of an iPhone, and I usually put a picture at the top. Those are the two ways I creative eyes, my emails. I want them to look good.

I know most people read about Mobile, and then I like adding and pictures a few places. I use real pictures of my family or me or my island. So if you like seeing real life or pictures of me with my kids, that's the only place I really share them. I don't put my block, and I don't put him on this podcast. But I do share a little bit of my real life with people that actually mean the list.

The cool thing is how well convert get integrates. I'm in the middle of changing my shopping cart. My new shopping cart perfectly work. So if you buy any product for me, convert Kid immediately knows and can send you the fall of like, the training sequence. Hey, thanks for buying the product. Let me walk you through how it works. Let me walk you through all that for pieces. Make sure you get the best experience. Let me make sure you know which Facebook groups join.

Know when there's a group coaching call know how to access support. All the correct information could be delivered very easily. I'm excited about that. This is the ways that Convert kit allows me to give a better experience to my users and people like you, my fans, my followers. It's very important to me to give the best experience possible. Earlier today. I was working on my blueprints, mentioned recently that I'm working on a new product where I teach some product lodge blueprints I'm very excited about.

It's gonna be something very low priced and very valuable. I'm trying to put 45 hours of content on five different topics. I'm gonna sell it for under 20 bucks. Maybe about 10 bucks. I'm not sure exactly, but I'm gonna give something really, really valuable to help people outline an entire business without having to spend hundreds of thousands of dollars.

And just today, I was working on in the block section, teaching about starting your first block all the different piece, all the logistics, and I was just talking about creating email forms. And since I've just switched what I'm gonna demonstrate with changes, and I'm excited about that. I'm really excited about this platform, and that makes it much, much easier for me to talk about it and work on it. I often talk about the 80 20 rule.

How we get drawn into working things on things that were passionate about rather than things that are profitable all the time. Now, finally, I promise I'm excited about email. I often dread writing e mails and not the writing part I actually have. Over 100 different emails have written for the serving a master list that I've never put into my auto spot because I dread that part. I dread trying to figure out where to put it in the different sequence.

It's very hard to move sequences around if I go. Oh, this is Day five. I want to put a new email today. Four. You have to move everything around very hard. So I'm now excited to work on something because the organization is there. I hate when things were disorganized. When I was in high school, I got the best grade in Latin three my junior year.

I decided that I would do whatever it takes to get on a ward of the end of year for best grade in the class. Now, every morning I would go into school early, and I would visit the Latin teacher to get help with my homework and he was as mean as a snake. He would be like, Oh, Jonathan, you're so dumb. How could anyone be so dumb not to figure out?

The answer is obviously see if you could endure if you could endure being berated the teacher give you all the answers is one of reasons I have such a tough skin. I put up with him five days a week for an entire year, got the best grade, won a medal since lost. It obviously meant that metal don't last for 20 years, but it certainly lasted for three or four. I lost it some time in college.

I think, I mean, who keeps a medal from high school Latin?

But the aphorism I remember more than anything else from all the years of Latin we had to memorize these Latin friends I don't remember in Latin anymore, but was a sound body requires a sound mind sound mind in a sound body is how many of us heard there's all these different variations in the translation, But the idea is that when your world around you is disorganized, you become disorganized in your life, and the reason I have struggled with emails lately is because of the disorganization.

I no longer have to worry about that. I love writing emails, and I love organizing emails. So now that I have a platform that organizes them, I'm really excited to grow that part of my business. You know, e mails, Congrats, your profits as a Kindle author as a podcaster, anything tenfold. It's really where your business comes from. And the more you could build that relationship, the better you can email your list of air.

You can communicate with them, the more successful you'll be in business and for so long, this has become an area that's just got worse and worse and worse for me. I just haven't been able to correctly organize my emails in the way I want. And now that I have this new love of order, this I could be excited again when I was a kid was in high school is always messy kid, messy room.

But I discovered that when my house is disorganized, it's hard for me to focus. I always thought it was very strange. My father was always obsessed with our house, being really clean when I was younger and I was like, What do you care? You know, I mean, Harry at work. Why does it bother you?

But I realize now, now that I'm the father, we all turn into our fathers, our mothers, don't we that it's very important to me when the house is messy, I become very disorganized. It's hard for me to focus, as strange as it has become for someone who is so mess. You know, I was younger. I like my house being very, very clean, and I do everything I can to make that happen. We clean the whole house every couple of days.

I can't even understand how fast our house gets dirty. Now we've got kids and a dog. Whoa! The entire room. We sweep our bedroom least twice a day, and there's so much hair and just weird stuff that I can't tell where it came from. Kids have an unbelievable capacity for making things messy.

So if you were struggling with organization with your e mails, if you're struggling with a 1,000,000 people, the right messages and if you're just starting out with your email platform, there's a lot of reasons to switch to convert, and I really recommend making the shift. And if you do make the shift, send me an email podcast that served a master dot com.

Just say, Hey, I switched to convert Kit and I'll send you a copy of this new training course of putting together that walks you through the entire setup process. It's actually ah, little bit confusing because it's so different than other platforms. It's way simpler than you're gonna realize The mist. The errors I ran into were because it was simpler than I expected. I thought it would be harder and harder and harder.

I'm gonna put together an entire training course over the next few weeks, and if you grab a copy of convert kit before then, all gladly do a training with you, a video training with you, they'll probably record and then put that into the training that I released other people. But I really want to do more than just say I love this product.

I would put my money where my mouth doesn't really give you a lot of value and really reward you for trying something out that I recommend. I'm really excited to switch my platform to convert Kit I was really scared for a long time. The thought of changing millions, the thought of all that changed up to make change in the Lincoln, every single email changing all these different things. It's not as bad as I thought it was gonna be.

And in fact, I just last week put together a special PdF showing exactly how I put forms inside of Kindle books for using get response. I have entire pdf that give away to anyone who grabs the free gift inside breaking orbit. I'm gonna make a new version of that with Convert Kit, and you're gonna be amazed. It's so much easier. What takes 30 45 minutes with get response or any other platform with Convert kit takes five or seven minutes. It's so simple.

It's so simple that it made me nervous. I didn't think it was really gonna work. We want to figure it out because I go. It can't be this easy, but it really can be. I'm very excited. Switch this platform, you'll notice after gets this transition period, probably in one or two weeks from now. At the most, every single email will come through the convert kit platform. So you know that it's something I'm switching to because it's something I believe in.

I've been a big fan of get responses, however, for very long time, and they're great for what they dio. But convert kid is a new product that's changing the game, and I'm very excited added to my arsenal, and they could make a big difference if you added to your arsenal. Thank you for listening to this week's episode of Serve No Master. Make sure you subscribe, so you never miss another episode.

We'll be back tomorrow with more tips and tactics on how to escape that rat race hit over to serve no master dot com forward slash podcasts Now for your chance to win a free coffee of Jonathan's bestseller Serve No, master. All you have to do is leave a five star review of this podcast. See you tomorrow. So you just listened to another amazing episode of the serve? No master podcast. Make sure to subscribe and we're back tomorrow with another amazing episode.