SNM061: 7 Steps to a Better Blog

speaker 0: 0:00 seven steps to a better block on today's episode. Today's episode is brought to you by thrive themes, blazingly fast WordPress templates and plug ins. Bill to get more traffic, more subscribers, more clients and more customers to you To find out how thrive themes can turn your blogger Web site into a money making work of art, go to serve no master dot com Backslash Drive Themes Are you tired of dealing with your boss? Do you feel underpaid and underappreciated?

If you want to make it online, fire your boss and start living your retirement dreams now then you've come to the right place. Welcome to serve no master podcast where you learn how to open new revenue streams and make money while you sleep. Presented live from a tropical island in the South Pacific by best selling author Jonathan Green. Now here's your host.

Thank you so much for bearing with me and yesterday's episode, which it was a little bit affected by the typhoon, and I apologize for that. I'll try Thio never be caught in a typhoon again. I'm back out on my dock for a beautiful morning. The weather seems calm. Hopefully, I'm not in the eye of the storm. And the worst part has really passed over me. And today we're gonna talk about something really, really important. As you build your blog's, you grow, your blood goes, you reactivate.

The blogger that you started years ago has only made you a few dollars here and there. I want you to think about a few ways that you can prove your block as a whole. And these were all steps that I'm applying more and more of my business. I don't wanna pretend to you like I'm a the end of my journey that I have completed and mastered every single skill in the art of the online market because I haven't I'm always looking for ways to improve.

And as we go through these steps, I'll share with you exactly where I'm growing and improving each of these categories in each of these different ways in the 1st 1 is developing catchy titles. I'm very guilty of riding really boring names for my podcast episodes for block posts in the past, and I were working on improving that steadily.

You may have noticed my podcast episode titles gotta lot catch here in the last week, And that's because I realized I needed to really apply my block principles to my podcast episodes, and I needed to really up my game by making things catch here and the way to find catchy titles. There's a couple of great ways to do it. One of the best tools out there is Buzz Sumo. I don't really need their entire high ticket product suite.

What I like to use is their basic search. You do a couple of free searches a day, and I just type in my category or the idea like Blogger podcast. And I look at all of the top posts in that category and my niche and anything that has a really catchy title. I write down and I saved that title and maybe I'll modify it a little bit later. Or maybe I'll re use it or do something similar.

And their titles were ranked by how catchy they are, how effective they were and how many social media mentions they got. There's some similar tools to bust. Similar. You can use ninja outreach. You look on huffingtonpost, you look look on the onion, which is a comedy site, but they still are very, very good at catching those clicks. Any research of this type is very quick, very easy. And what I recommend doing is building up a list, a potential episode or block post titles.

The great thing about WordPress is that you can use draft posts, and I have right now, as always, more than 100 block post on draft. Whenever I want to put out another block post, I could just go and find that particular draft message. You could do the exact same thing Every time you have an idea, just save your list. Inside of WordPress is a draft. Save it in the demo section. No one else concede, except for you the admin.

And then when you go back later, you've already got a really catchy title taking care of. So the step handles itself. There are plenty of tools, plenty of ways to research and find catchy titles. Anytime you see a block post you like or read a social media article, look at that title and save it. You could have a notebook or folder and copyrighting, and this is copy writing the title of your articles really copper and rather than content.

It's the sales writing and what has a swipe file. Just last night, I was building out my ultimate swipe pile, which has all these classic ads from the 19 twenties forties, even a few from before the 19 hundreds, all the way up to 19 nineties. All these at 600 pages of ads for people to hand copy and build out their copy writing skill. This is exactly the same thing.

Build out a file of really great article titles, log post titles that catch your attention and really fit your space, and you always have them at the ready. These will make a huge difference. Bring you more traffic from Google. More people read different block posts and you entire business, your blood will thrive. Number two is very important, and this is to create an awesome bio or about me section. I was just reworking my about me section last week.

I added the about me section well after I started this block. Really, when I started out, I just focused on having home page that I kind of liked and the block page right start adding posts, but in about me, Paige is really, really important, especially as you're building up your name as your someone new in your market. Now a common mistake is to make the about me purely descriptive and just have a bunch of, like information, like a resume or your biography.

That's okay, but that's not the end of your about me. That's the beginning. About me is a great place for you to try and capture the female lead again. My name is Jonathan, and my goal in life is to help people quit their jobs and build new businesses. Here's my experience. Here's why I'm so great at my job here. Some people I helped and I would love to help you two and to your name and email address below and join my tribe.

Get my frequent your job boot camp or take my quiz. We can analyze it. Figure out the exact decisions in ways you can change your career, how quickly you can quit your job. Do you see how it makes total sense? There's a total logical flow from doing it about me talking about yourself into grabbing that email address. You don't need to sell a product. It's not a place to do a sale, but it's a great place to convince you of the join your list.

If someone's on the about me page, they're already a little bit more interested in you. And you're about me. Is just like that key social proof and record. Why should I trust you? Section So it makes sense and all that information with the called action, the third's element to have the third section you could have in their different ways to implement this is your mission statement, your vision.

And for some of you, your mission statement can be said in just a few sentences or a few words. My mission statement is really escaped a 9 to 5 that boils it down to me, helping people to escape traditional jobs, helping people to become their own bosses, but really escaped the night of five. Says it all, doesn't it? It's a really clear and concise micro script. It's something that's memorable. There are different ways to implement your mission statement.

One of the really powerful ways to connect with your audience is to record a video where you explain exactly who you are, who you're websites for, You blogging foreign who it's not. And then the first email you send people after they join your mailing list sends him to this video where they get to see you on a real level and see what you're all about to see who you are. This will increase how often people open your e mails.

This will increase how people feel connected to you. This will cover a lot of ground. This isn't quite the about me. This is a little bit different about me, is who I am and what I d'oh. And this is much more. This is my mission. This is my drive. This is what I want to do. This is my future. So they're a little bit different. We don't want to double duty. Some people, I think that and you don't.

We want to have different ways of saying things and connected people. Some people say, Who are you? What's your history? That's your about me. What's your vision? What's this website all about? That's her mission statement. Tip number four Step number four to a better block is images, images, images. Initially, people wrote a blog's and had no images at all, and then Eventually we came to the point where most blog's now have one image at the top of every block post. That's okay. That's better than nothing.

But the more images your block posts have, the better you'll do. Some of my block post have more content. That's image than I do. That's text one of your teaching something or showing a demonstration. You gotta take a lot of screenshots of every tiny steps so people don't get lost. All those little steps, all of those little pieces along the path of very, very important.

So people could replicate and do exactly what you're showing when you're writing your block posts and you're wondering, should I add another image? The answer's always yes, People really engage with images that increase the power of your content. The more you use custom images, the better take screen judge. Take photos of your life more and more. I'm trying to take videos around where I live, trying to get better, getting really good sound with video like I do with these podcasts episodes.

But people want to see your real life. They want to see you and connect with you, so the more you use real photos. Whether it's a view or whether it's a things you're trying out or just to go with your stories, it will improve your numbers. How long people spending each article, how many visitors you get from different sources. You'd be amazed by how much traffic could get from Google Image I one time had a photograph on my previous block.

That was the number one Google image result for the word nerd. I don't know why or how, but I got a lot of traffic from a lot of people can't find in my sight began finding a site and coming and visiting me in traffic brings traffic. It's always a good thing when you could bring more people to your site, even if they're not your normal, crucial audience. Traffic brings traffic. It's magnetic, a big struggle that all independent marketers have way struggle with the calendar.

We struggle with being consistent of being on time. I just had a long talk with the editor for the podcast episodes last night, and I need to get ahead of schedule right now. I record the episode and at night your time at night, American time and the next morning. I want it live and it's not enough lead time for him to end the episodes every time. And so especially with the hit from the typhoon. Yesterday's episode was a little bit late and I don't like that.

So we had a long talk and he's right. I have to get ahead. I have to get at least four or five days ahead of schedule. So there's a little bit of buffer for when I have tropical storms cause they happen all the time and I'm having to adjust amateur my calendar and I have talked about this a few times in the past.

I've been working on improving my counter just very difficult to find time where it's quiet enough to record and my kids are calm down.

I could find a quiet space and connect with you, but it's so important to me that I'm gonna do whatever it takes to make it happen rather than just give up, go down to three days a week or something which would be so easy and take such a burden on my shoulders, I realized no, I got to step up my game and really do better and be earlier, and the same thing applies to your podcast.

You should have a calendar, a schedule of when you're gonna write Post. Are you gonna put Outpost seven days a week, two days a week, once a week. The more you host, the quicker you'll build an audience. When you get a really good fan, when you get someone inside gets excited, they'll go back and read all of your block posts. So the more contact you have for them, the deeper they'll connect. That's why I have so many podcast deficits.

I do have people who find me and then just bends their way through podcast episodes. They listen to all 60 episodes that we have up until now. Listen, all of them in just two or three days. It's amazing, but I do the same thing that I found a podcast I like. We just love to gorge on something that's good, the good content. They want a binge on it, and I won't have enough content so that people could be satisfied.

I know when I find something and I discover Oh, they've only got six podcast episodes. What do I do now? I've listened to them all. I'm very disappointed. Creating a calendar will help you schedule things out. Now there's a couple of ways you can create your calendar. You can use a piece of project management software you can use plug in on your WordPress blawg. You can use Omni out. Not on the Outlander.

Wait, when I use is called the Focus, I'm The focus is a little app that I downloaded for the Mac App store. You know, I use on the outlet as well, and I've been thinking on the graphic, like the Omni product suite and this one.

I write down each of my different projects and you could put in due dates for when things or do so, you can write down all the different block post you want to ride it when they're doing well, throw alarms on your page and shout at you if you get late and there are tons and tons and tons of calendar tools. Besides Omni Focus, that just happens to be the one I use. Any tool or any counter that works feels great.

You could write your blood posts well in advance and schedule them for a release inside of WordPress, right next to where you click publish. It can say Wendy, want to publish it, it says. Now you click on that now, and you can write in an exact date, and it will release that in the future so you can plan out your week. Have a few post written ahead of time, and you're golden.

The sick step to a better blawg is having calls to action and social sharing buttons on your block. Let people know what you want them to do at the end of every block. Post. Ask people questions so they leave. Comments. Encourage people to share on social media. Get them to become active and turn it into a two way street. Every single person that leaves you a comment is gonna grow your business. When other people see those comments, they get excited. Comments. Make your block seem popular.

It provides social proof, just like those Social media shares. All of that stuff very, very valuable. The mistake most people make. It's simply not asking. You have to tell people what to do. They read your block posted about to go to the next one, but if you say it quickly leave a comment. Then they know I could just leave a comment, and that will increase the value, will increase the connection. That's what this person needs me to do. Just tell him what to do.

Not everyone would do it, but enough well that it will change and turn your blogged from something that stagnant. With no comments into something a little more active. You could have a lot of traffic. But if you don't tell people the common people tell people sharing social media, they won't and it will look like your long as a ghost. How, when, in fact, have a lot of traffic in.

A lot of visitors were just consuming your content like monsters, but they're so busy consuming, they forget to leave those little comments. The more you can teach people what to do, the more you could teach them that your website has lied that your blog's something interactive, the better. So when people leave block post where you live comments, it's very important for you to reply to some of them.

When people ask a question, When someone makes a comment you find interesting, they point to a link that's really awesome. You see in the comment section, reply to it, Let him know had clicked on your link. I saw your blood. I saw your post. I saw what you recommended. Or here's the answer to your question that's gonna blow their minds. People see that they go. Wow, this really is an active lug said.

I could write something, and the first who wrote The Post will actually read it. Most people don't want to write a comment that just other readers are going to read. They want to write a comment that they know the writer of the article, the writer of the Block Post, is gonna read the seven step to a better Blawg is to go back and clean up and improve your old posts if you have mistakes in your past.

If you have boring titles in your past, go back and change them all. Go back and clean things up. It's never too late to fix things. Yes, things on the Internet are eternal, but you're allowed to change and improve things. In 99.9999% of the world hasn't seen your block yet. Even forget a 1,000,000 visitors a week. Most of the universe hasn't seen your block. It's okay to and change to improve. And to learn from these things, I constantly go back through and change my block.

I already know that. I need to go back through and change a ton of blood post titles. I probably need to re title every single podcast episode which the titles come from the block post. So whenever you see this episode and you see the title, it actually come from whatever the title of the block post is. So change all those block posts is probably a step I just need to take so that people can see that a these blood post These podcasts are really exciting.

I'm the king of exciting content hidden behind boring titles. I spent ages titling books. I need to take the same type of action when I'm working on the titles I blogged posting podcasts episodes. So together we're both gonna work on improving our business is take the time to build a better block. Take the time to put together the right steps and build the right processes. So that becomes automatic. I automatically add at least one image to every single block post without thinking.

I've trained myself that way and for longer blood posts. Hi, I'm back. You go. Well, this is long. Any to break it up with a few pictures. Whenever you write a block post, look at a preview of it. After you publish it, take a look and say all the sections are too long. I need to put in some images to break it up so it doesn't feel overwhelming. People don't want to read a book when they're on your website.

They want it to feel like a magazine article. So take a look at how magazine articles are filled with images. Take a look at how they're structured and that will give you some idea of how people want to interact with or absorb your content. And if you follow some of these steps, I'd love for you.

In the comments below this episode below the pod post for this episode unserved a master post a link to your blogger post a link to your favorite block post, and I'm gonna check it out and leave a comment for you to kind of get the ball rolling on your side. to help you out to get those juices flowing and help you start getting a little bit of traffic. I'm really excited that we're doing some amazing things today. I know today's episode is a little bit short.

We covered the information so fast, I didn't think we'd get through seven so quickly. But I always want to give you as much value as possible. And I'm so excited to see your new and improved log, and I can't wait to see you implement the seven key changes. The 70 Steps to Better Block. Thank you for listening to this week's episode of Serve No Master. Make sure you subscribe, so you never miss another episode.

We'll be back tomorrow with more tips and tactics on how to escape that rat race. Head over to serve no master dot com forward slash podcasts Now for your chance to win a free coffee of Jonathan's bestseller, Serve No, master. All you have to do is leave a five star review of this podcast. See you tomorrow. Thank you for listening to the serve. No master podcast. Make sure to subscribe so that together we can achieve true freedom