SNM110: Ten Ways That Podcasting Can Grow Your Business

speaker 0: 0:00 10 ways. The podcasting. Congrats, your business on today's episode. Today's episode is brought to you by thrive themes, blazingly fast WordPress templates and plug ins built to get more traffic, more subscribers, more clients and more customers to you To find out how thrive themes concern your blogger Web site into a money making work of art, go to serve no master dot com Backslash Drive teams Are you tired of dealing with your boss? Do you feel underpaid and underappreciated?

If you want to make it online, fire your boss and start living your retirement dreams now then you've come to the right place. Welcome to serve no master podcast where you learn how to open new revenue streams and make money while you sleep. Presented live from a tropical island in the South Pacific by best selling author Jonathan Green. Now here's your host. Whenever we think about entering a new business venture with its podcasting blogging selling the local service is starting her own business, becoming ghost writer.

Whatever it is, there are certain kind of universal fears that get into our head. You don't ever work. I'll never make any money. This work for them won't work for me. It's a good idea, but it's not right for what I want to do with my business. We have a series of fears or stumbling blocks for reasons not to do it, but they're kind of the same for every project. The reasons not to start a blogged, their primitive, the same miseries, not started podcast. Same.

His reasons not to write a book. We have the same pretty much negative thoughts for everything that talk us into not doing something. So I don't really want to harp on the negative today. I'm very aware of those have been through all those and I went to them when I was saying What's on my own podcast? What if I make mistakes?

But if I miss an episode, what likes and what if no one listens, But instead I want to focus on the positives that get me really excited about a list of my 10 biggest positives. The things I most love about podcasting and how they can help you grow your business. The first of those, number one is that podcaster easy consume. As someone who consumes a great deal of podcasts, I often listen to one or two every single day.

The thing I love about it is it's so convenient. Radio shows are in the moment. If you listen to radio, it's all about right now, and it's no longer relevant tomorrow. Hot casts are really designed and creating a way that even if you listen to an episode 10 years later, still pretty good. When I find a podcast that I like, I often go back and I listen to the latest episode.

If I like it, then you go all the way back to Episode one, because they're so easy consume. We have a great deal of control as the listeners when we choose to listen. You're listening right now when you feel like you might be in the bathroom, might be in the car, maybe on the treadmill. You can listen to this on your iPad, your android. Youkilis stitcher through iTunes through all sorts of different ways to your iPhone. Through my website, there's so many different ways to consume.

You have total control over the experience. Radio hasn't quite gotten there yet. I know that radios trying to adapt and the cheap trying to come up with new different ways to compete and satellite radio. Same thing salary does. Trying to the same thing where they're starting to let you TiVo a little bit like where you can record a little bit and listen to it later. But they haven't really dialed into the fact that people now want content on demand.

I wanna listen to what I feel like it. I haven't watched the TV show live in not 10 years, but pretty close, definitely more than three or four. I only watch recordings because I want to watch what I want to watch. I don't sit down 8 45 and go. Okay, there's nothing to watch for 15 minutes. I have to wait 15 minutes until the show starts. That's how television was consumed in the 19 sixties and seventies.

Now things have shifted, have shifted to an on demand marketplace. People want things when they want them. That's our mindset, and I love podcasting. The second thing I love about podcasting is that it's really future proof the way episodes are designed, you know, if you listen to this episode in 5 10 or 20 years, but I'll still be relevant because I'm still talking about things that are interesting, that air dynamic.

And as someone who dabbled with podcasting way back in 7 4008 my first podcast, much has changed. Last 10 years, the technology has changed about 10%. I'm kind of surprised at how little has changed, to be honest with you and even basically a few of the tools I was using back that I don't use anymore. But plenty. People are using those tools, so they have him kind of faded out. So the way podcasts are delivered, the way the technology's handled, really? Is it pretty static?

It's kind of achieved. The level is gonna get to were used to consuming them in a very specific way. I think podcasts will be locked into being delivered the R. S s feed for a very long time. That's basically our SS is the way that podcast episodes air delivered to iTunes and to everyone else. It's kind of your listing. Working on something that people will read way in the future is great. One of the things I learned, what I first started blogging.

I used to log, and everyone used to do this where you post the date of the episode like you're in the news news stories. People always wanna know exactly when it's published, too. They say, Uh, you know, December 11th 17. 53 You know, even using military times, you know exactly when it came out. It's really locked in time, but more. You separate your message from time, the more future proof you become.

So rather than saying this is an episode and given the date of the episode instead, it's about its topic, and you can listen to my podcast. I was drilling almost any order. I very rarely mix and match what I'm talking about or reference previous episodes. I don't do that too often. Sometimes I d'oh, but the value there is that someone can jump in and just listen to the topics they want to.

For example, if you listen to an interview podcast, you can just jump and listen to the interviews of the people you like. Sometimes I'll listen to an episode that's two or three years old, but is the person being interviewed that I really want to listen to? Number three is that you get access to a new audience, people who listen to pie casts are different from people who read. Logs are different from people who spend all their time on Facebook.

Not everyone online does all the same things. There are plenty of people who use Facebook and never use Twitter there. Play Billy was Twitter Whenever you Snapchat, not every single person dwells in every single market place, so you're now reaching out to a brand new market and you can find people who are interested in your message. But they're not really readers. So about two years ago, most of my consumption of content online was via videos on YouTube. But after a while I shifted away from that.

And now I either read from a couple of logs. I follow just two or three or listen to podcasts. So even over time, the way we consume content will change, and allowing your audience to reach you in different ways is very powerful, and you get access to people that don't have the patience or the time to sit in front of a computer and read block post all the time. There are plenty of people that want to enjoy my content but really prefer audio contact.

There are people that only listen to my audio books that only listen to podcasts and would never read a block post, and you could be one of them. And so accessing those people is very valuable because there's not a lot of competition. Most people are reaching out to them, and so you get access to an audience and they become big fans. It's really wonderful to have this new audience. Number four is that it's very fast and cheap to create a podcast.

Podcast episodes I've been sick for the past couple of days. I've been sick for about three days, which means I'm behind on my recording. So this morning I'm starting to feel just a little bit better. I'm gonna try and record as many episodes as I can't. I've got the outlines written for about seven or eight episodes, and if I can record all of them, that's great.

That means that I'll be about a week ahead, and I've discovered that because I do every day episode, series of episodes every day, I need to be about five or 10 episodes ahead to give my editors time to edit all the audio for me. I use a service that at its my episodes and given them enough time to get it ready. That really helps. I need to be a little bit ahead of schedule.

Before, when I first heard I was ending it myself, I was recording, editing and putting all together same day. This takes too long because of the volume. I do. But if you're just doing one episode a week, like most podcasts out there, you can create content very, very quickly for me. Each episode I put out this recording. It takes me about five minutes, right? The outline in 25 minutes to record it. And ah, block Post, however, takes me way longer to put out a good block.

Post will take me two or three hours to write like a full length, block, post tweet kid, adding the images add in the underlying the highlighting, the bold and all that stuff. It takes time doing the research, find links, but writing a podcast and putting a podcast very quick. And if you're in a space where it's entertainment based or its opinion based even easier, you just recorded stuff talking for 25 minutes and people will enjoy it. It's the fastest way to create content that I know.

If I'm a big fan of audio content, that's why. Do mostly videos. I still do some books. I'm still running the middle, writing four books right now, but I mostly create video products and audio proxies. It's quicker for me to just record from an outline. Number five is that podcasting opens the door to experts. It's very hard to walk up to a complete stranger who you look up to in business and say, Oh, I'd really love to talk to you.

I want to learn about your business. But as soon as you say I'd love to interview for my podcast, my audience would love to hear your message. It becomes very easy. So it opens the door to experts in a way that you wouldn't have gotten access to in the past. Everyone likes how it feels to be famous, getting interviewed on a podcast, getting interviewed on television, getting interviewed on the radio.

All of it feels good so you can approach people that before you kind of had nothing to offer, and you can just say I'd love to interview for my podcast. I think my I would love to hear you were never gonna say how big is your audience or any of that stuff to go? Oh, great. I'd love to do it. And that gives you access to something really cool. It gives you a chance to expand your networking.

And as with everything else I talked about, it always leads back in. Connects to networking. Networking can accelerate every business. And this is the way podcasting actually accept your networking. I'm going to an event in March. You know, I go to two events a year. I do one in Thailand in November. December, depending on the schedule. Actually, one wounded marches using genuine. They keep pushing the date back, which is fine by me.

I like having the separation, and my plan is to bring my recorder with me, and I'm gonna record probably 10 or 20 podcasts and views What they're with people that I normally wouldn't get access to or would be normally bit of a hassle. You know, I don't like to schedule things way in advance, but sitting down with someone real quick sing. Hey, let me record us talking for 15 minutes.

That's easy to Dio, and I'm gonna score as many of those as I can't put together some really amazing episodes and people that you normally wouldn't get access to. We'll do that in a second, had loved and use my podcast. You're giving them a value, giving them a little bit more credibility, especially when you first entering a new industry. Having something to offer right out the gate is very good.

Saying I'd love to interview for my blawg feels like appearing in a newspaper, and that's okay, but it takes more time. It's way more exciting to simply doing audio interview. People respond a little more positively, and you can start connected with more and more experts. After a while, experts started emailing you hoping to get an appearance. Number six is that you stand out from the crowd. Very few businesses start, and very few of those maintain Ah, podcast.

Most podcasters quit, and the reason they quit is because they don't have a plan from the beginning and don't really know where they're going. But when you see and use your podcast to grow your business, then it could be part of your long term strategy. You can use your podcast to form networking connections, to grow your business and to become a way to reach these new audiences. And all of those things are great.

And the fact that you have an asset no one else has means you stand out. So every single person who wants to learn about left headed history, let's say your whole podcaster. Whole business is all about historical, left headed heroes, and there are 50 companies. Talk about left people, you know, famous historical, left handed people. You're the only one of the podcast. Well, now you stand out, you're the only person delivering the audio content, and it makes you a little bit different.

See, I'm always looking for ways to be a little interesting, be a little different, and this is one of the ways that happens now. We have something that makes us unique, and that's really great. So the more you can stand out, the better. I know there's that saying, you know that tall male gets hammered down and then I think astray. They say the tall poppy gets cut off, but that's what we want to be in this business. you wanna be the one who stands out?

Number seven is that you build trust to report your audience. The more you feel like you know me as a person as an individual, the more likely you are to follow me. Listen to me. Take my advice and purchase things for me. That's what we're poor really is. I want you to feel a connection with me. And the more you see me, the strong that connection comes. The lowest low of connection is if you just see something over it, that's okay.

Level above that is, if you hear my voice and above that is video. And then, of course, the highest levels face to face podcast allows you to create a lot of really quick content where you can create ah, lot of report with people. See, I don't do a lot of videos. I do some. But putting the other video. There's a lot more challenges. I have toe calm a hair, have to shave my beard after the lighting.

Right after find the right location outside, dealing with sun, which is always moving around. There's constant construction around me right now. I can see at least three different construction projects. I don't know why, but there's always at least one saw going off in the background where I live and try to record video with all that stuff is 10 times harder Trying Porter Video Inside my house is impossible because of lighting issues trying outside of all this to the challenges.

So for me, the right balance is podcasting. It's much quicker. And even when it had a whole studio set up, putting together video takes a lot longer. You can't just quickly do when you get in the mood. This morning, I would record a podcast. They consider turning on Mike and start recording. There's not as much set up, so it's a really good balance.

And the more people hear your voice, the more people get to know you as a person, the more likely they are to come back again and again and again. Number eight. Getting into the real reason again of podcasting is you get more leads and more customers. There's this idea that if someone visits the website and doesn't buy on the first time, they'll never buy anything from you you'll never hear from again. And that's ridiculous. Ah, lot of people and smart people.

Wait until they're sure as much as you might have really got excited by my book, maybe you wanna spend a little more time getting to know the rest of my message reading all of my old block post. Listen on my podcast episodes and then you feel like Okay, now I kind of get this guy and, yeah, I understand its products now, and that's really the flow you want to offer people.

People need time to get to know you, and you'll get more leads and more customers because you'll get access to those new audience. But also, a lot of people come to me through other forms of traffic through Amazon or through fighting Google or through, ah, friend of a friend or care about the money, different ways. And then they kind of get engaged with my podcast and get to know me. And then they go, You know what?

Okay, I do want to get some e mails from this guy or I do want to check out some of the guys products. That's the flow that we want to give people access to, and it's very, very valuable to be able to communicate with your audience in a long term way, and this allows them to feel report with you and then more likely to trust and buy from me or even just give you their email address.

Number nine is engagement, which really builds on that idea, which is where your customers feel like It's a two way street, as you will discover a few email meeting 40. Email me. You know, if you email me our reply, have you last few days? I might. I replied that I've been sick the last few days. I haven't turn the computer on, but in general, I checked my E mail once a day, and I tried replied, every single person since the message.

And a lot of that come from podcast people. You mail me off of my podcast more than any other medium because they feel okay. I hear this guy's voice. I kind of get to know this guy. I'm gonna connect them. I'm gonna send an email and c What's up?

So people feel more comfortable engaging with you connected to you, sending in questions after hearing your voice in a podcast on the radio podcast as well as you can have people sending questions, You could have people send in ideas. You could have people sending little songs playing over. There's a lot of things you can do to raise up that engagement level so I could do episodes right. Take questions if he will email me all the time and read the question record. The answer.

Make that podcast episode. It could be like Johnson's mail bag. Do that once a week to increase engaged in something I might do. I tend to assume you get a question. Emily answer back right away. That's another way you can approach the questions you get and use it to increase engagement. Number 10 is that podcasting gives you new opportunities and Javy deals. People will hear your podcast to wanna partner with you do business. You, Your guests will say, Hey, let's do a project together.

Let's promote something together. I'm in the middle of negotiating with a couple of it for people out some really cool project ideas. Specifically because of this podcast, they go, I love you're doing your podcast. They know that I have a really big podcasting course. I've been working on for a long time. That's just been released. It's just ready now for general public. I'm really excited about help. You kind of build a podcast.

If that's direction, you're going to really give you all the tools and so having great podcast tipo podcast gives me access to these amazing Javy deals. Amazing partnerships where people wanna work with me. Wanna promote offers of me Want a kind of part with me so people will approach you when they hear your voice and have these really cool opportunities.

I'm always trying to find new ways to help you grow your business, because that's what this is all about, that that's the kind of the message of serving a master. So as you're looking at how to grow your business, I want you to think about a different directions to go it and each of these directions is very valuable and can really help you accomplish some amazing things.

So think about what you're gonna do this year, what you're gonna do to grow your business for a long time. I discounted a couple of things that have recently become a big part of it. A long time without our podcast. It's too much hassle. It's too much this. It's too much that it's kind of become my main way of kicking my audience. I do a lot more podcasts than I do by post. Now, every podcast episode.

I read a block post to go with it, so I'm doing five block posts a week to go on top of these episodes. I don't really create additional content. I get to kind of put out all of my ideas, and it really helps me connect with my audience. That's something I'm very excited about.

So whatever type of business you're in, whether you're in the business, the business sales, whether you're in entertainment, whether even if you're designing shirts, there's a lot of value to creating quick, fast content that does a lot of engagement. Instead of paying someone else to write block posts, you can do your own podcast episodes and less time for less money and create more engagement. It's really a win win win all around, and these air 10 reasons that podcasting and grow your business this year.

Thank you for listening to this week's episode of Serve No, Master, make sure you subscribe. So you never miss another episode. We'll be back tomorrow with more tips and tactics on how to escape that rat race hit over to serve no master dot com forward slash podcasts Now for your chance to win a free coffee of Jonathan's bestseller Serve No, master. All you have to do is leave a five star review of this podcast. See you tomorrow. Thank you for listening to the serve.

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