SNM123: The 2 Types of Failure Or Why Failing Might Just Be The Best Thing That Ever Happened to Your Business

speaker 0: 0:00 the two types of failure. And while failing might just be the best thing to ever happen to your business on today's episode, Today's episode is brought to you by thrive themes, blazingly fast WordPress templates and plug ins built to get more traffic, more subscribers, more clients and more customers to you.

To find out how thrive themes can turn your blogger Web site into a money making work of art, go to serve no master dot com Backslash drive teams Are you tired of dealing with your boss? Do you feel underpaid and underappreciated? If you want to make it online, fire your boss and start living your retirement dreams now then you've come to the right place. Welcome to serve no master podcast where you learn how to open new revenue streams and make money while you sleep.

Presented live from a tropical island in the South Pacific by best selling author Jonathan Green.

Now here's your host every time we see someone achieve greatness, whether was last year when a satellite landed on a comet for the very first time it's people achieved an amazing mathematical feet, human ingenuity inside something beyond what I could ever imagine doing myself when you think about how fast comments are moving in all the logistics of the fact that when they launch from Earth, the position changes every second by thousands of miles. Math involved blows my mind. It's astounding and very impressive.

We see people win the Super Bowl of the Olympics. I always hear them say things like, Oh, he was just born that way or he's just lucky or he has great genetics or it's his parents. We're always looking when someone succeeds, to blame anything other than the person.

When we see something we don't like, sometimes when it's in politics will blame ah, foreign actor, we say, Oh, he won because of a foreign actor or because someone cheated or all these other things we wouldn't do anything other than blame the person. Success, especially when we're on the team that lost or the person who one is very different from us we want to do is find a reason why we haven't succeeded in the way this person has.

And rather than take credit for our failure, see if I say Oh, he won the Olympics because he worked harder than me and That's a critique of my own life. He has a successful business because he put in more hours than I did. He has a better job than me because he worked hard in high school, these air sentences that no one ever says they're very hard to do. We have a natural inclination to protect your own ego.

This is why we remember things so incorrectly, and we have such an ability to adjust. And we're always trying to protect our ego, and it causes us to make some very poor decisions. So the idea of blaming 1/3 party actor, we like to do it when it comes to our own lives. And it could be genetics, ability, talent, God, the universe. We blame all of these things our parents, anything other than ourselves.

And this happens when we don't understand that there are two types of failure and that one of them is very, very, very good. Most often will we misinterpret the type of failure we're experiencing when we think it's one type, but it's actually the other. That's where we were going to say these things. So the two types of failure are systemic and rent a systemic failure is when you have the same mistake and you get the same result over and over and over again.

If every single morning you get up and you turn the shower on with the wrong, handle it every morning to get a freezing shower. That's a systemic failure. You're having the same problem over and over again, and you're getting the same results over and over again. But when you have a random failure, that's very good. Example of a random failure is when you're building a website and first you're working on the home page and you have a problem with getting to load correctly.

Then you're working on the about me paging ever problems one of the videos. So you're working through the process and you keep hitting different problems. Now it comes down to interpretation, often time who have different failures that give us the same result. More often, this happens to people in a more specific example. For example, in dating, if you go on five dates and all of them end in failure, you could easily say the universe is broken.

But if we looked more closely, we find out at the first date. You chose a bad restaurant at the second date. The person just been fired before hand. On the third date, there was a big age differential. We could find that, actually, the dates field for five different reasons. In that case, you're on the right track because you're learning from your mistakes. When you have random failures, it means that you're learning and having different mistakes. So let's get more specific.

I know that a lot of people who followed me and locked Ulises podcast, just like in any other businesses, get really excited for all. And then sometimes they fall off because they start to say, Well, I can't do it. Notorious examples with writing I'm working on my new book, 20 Can today, and it's actually one of the big sections, and I wanted to show you. Now you don't have to wait for to get published because this is so important to me.

So you're start writing a book, but the book's not done. The first time you try to write your kids distracted. The second time you try to write, the power goes out. The third time you start working on a chapter, you get distracted by Facebook the next time you distracted by a television. Now each of these little individual failures there systemic if you distracted by Facebook over and over again, that's a Facebook problem. But here's the thing that's flexible.

You turn off the Internet, you'll unplug your router. The problem disappear, so it's fixable. It's on Lee. When we take a group of these little problems and combined them that, then we have a real issue. The true systemic problems are always correctable. You can say this is the exact reason. Have a problem, but we have a bunch of random errors. You know, I tried to write a book and Iran in a 15 different problems, and then you say the sentence that proves it's a misinterpretation.

You say God must not want me to write a book or I'm just not a writer. I wasn't born with the talent or the ability to be a writer, You see, great, right? I say, Oh, I wish I had that ability.

You could look at me and even say that and knowing what I went through and how hard I fought to get good at riding, it's kind of amazing to me because I can see my experience with people on the outside and no could only see my success last night. Really, really good Copywriter sent me a message and said, Wow, you're really good copywriter to blew my mind Three years ago, I was known as the worst copywriter.

All of direct marketing turned it around by putting in a lot of hours a lot of study eating a lot of crow by practicing with three or four different guys to just learn, learn, learn. But we don't see that right. When we see someone succeed, we just see the success and that's normal. The promise. You see me and you know where he was born that way, or luck or whatever you want to blame, you blame anything other than hard work.

As soon as you do that, you put yourself in a bad position because when you blame on uncontrollable factor for my success or for your lack of success in any category, you immediately take away your ability to change your life. If we look at the big picture and we look a little in the philosophy and there's a whole philosophy, the law of attraction, and I believe that the law of Attraction combined with right action doesn't lead to success.

We kind of have your mind set on a goal, and then you take the action steps to get there. But one of the things that come came out of my research into that area is a lot of people say that they want to be successful, but then they have thoughts that block them. For example, there are people who think that money changes you or that money is evil or that rich people are bad.

If you have any of these thoughts, those negative thoughts will block you from success because you're telling your mind money is evil. So part of you wants money, but part of it doesn't. You've created all your own barrier. Nobody who thinks money is evil ends up with a lot of money. Okay, you will, actively and passively in your subconscious.

You all always be at war, but you'll never hit big numbers because a part of you thinks it's evil and the same way you could put blocks on your ability to make change when you blame things that aren't real. So if you say Jonathan successful because he had rich parents or because his I Q is so high or because of where he went to college, you could believe anything you want, right? Anything that's outside of my control, I can't control my I. Q. Is.

The thing about you is you can't study for I Q test right? That's the whole reason is design. They're trying to test your baseline intelligence. That's outside my control. I can't control my skin color. I can't control my eye color. I can't control who my parents were. So any time you blame something outside of my control, whether it's something tangible, like my parents were something intentional, like the universe luck ability.

What you're saying is I succeeded not by my own effort, and therefore you can apply as much effort as you want, and it will make a difference. As soon as we separate success and effort, we become powerless. You destroyed your ability to succeed. If you blame a series of random failures on a systemic failure, you will say, Oh, the reason I haven't finished my book is that the universe is against me. I'm not meant to be a writer. We make all of these excuses.

I've developed a little test for you. A check and you can check every single time. We all have things that we can't do, no matter what mine is. Sudoku. There are, I don't know, seven billion people on the planet. I know the numbers were exchanging maybe eight billion soon of those people. You could rank everyone inability for sudoku and I would be last. Now this is amazing, considering that on the college entrance examinations, I got perfect in math.

Considering that I have math awards that have all this math ability, I cannot do sudoku people thinks it. Ochoa's math Turns out it's not because I don't have the ability I even tried doing with my nephew. He had kids sudoku, which use colors instead of numbers and had four squares or six squares and said, a knight can't do it. I was trying to do in with him for an hour. It's the only place so I couldn't help anyone.

And my sister, in fact, thought I was joking. She thought I was like being a bit of a jerk really wouldn't help with this adult. When I go It's not a joke. I can't do it. I'm not pretending. I get to it. So in my life I have something that I cannot d'oh and I've tried many times. This does not come from me looking a circle. Once again that looks hard. I sat Tell it to stoke a book for a couple hours.

I never solved one puzzle. Haven't solved the Children's one that my when he was doing When you like six or seven years old, my nephew. It's something I simply can't d'oh! And here's the test. I call it the gun to my mom's head. Sudoku test. So a kid at my mom put a gun to her head and said, Do this Sudoku problem. Your five minutes, I'll start saying goodbye to my mom because I know I can't do it. Now. I'll try.

It's really hard to really hard. It was different member, my family. Whoever it is, I would try really, really hard. But already No, I can't do it. Have tried a lot of times. I don't have the ability, and I don't know if it's because I party too much. When I was younger and maybe a brain cells missing or what? The reason is it's a very specific thing that I can't d'oh! And that's the test.

So if I said to you, if two reads to write a book, you need to write 10,000 words in the next two weeks her family gets it. Would you be able to do it off course now? Might both be crappy? Yes, it might be, but so what? You save your family's life. There are a lot of things like that. Okay, you told me I've got to run a marathon. I'd like No way. You've got my kids. Let's start running. I find a way to do it.

So there are things, of course, would be very slow. It'll probably take me 24 hours to do it, but I would do it. I would start running immediately. So there are things that we can do if we have to. Now sometimes it is lack of training. For example, if I have to run at a certain speed, I need two trained. If I train, train train, get faster, faster, faster eventually hit the end of my skill level. But I'm nowhere near right now.

Some fat and I don't run very often. It's surfing or paddling. I could do a lot better than I do do those lot ORF. It's writing excess by. Yeah, I could ride that pretty well. So when we start to blame these small, random failures, which are actually a good thing because they're teaching you how to approve as you overcome and fix each random air, it disappears for your life. It doesn't happen again. That means you're improving.

But when we blame something else, you say, Oh, it's the universe, then it goes. If it's the universe's fault that it's broken, I can't fix it because I can't fight against the universe, the universe more powerful to me. So as soon as we blame an external power for someone else's success, for for our own lack of success on Lee, thing we're doing is justifying our own inaction and the real reason that most of us fail at tasks and we all fail a different things.

I feel that a lot of things, it's lack of focus, lack of attention, lack of effort, because if you said to me that I have in 12 months, I gotta step into the Octagon. I got to go to Las Vegas and fight a UFC fighter. I've got 12 months. Guess what? I could do it. What? I win the fight? I don't know. But I could certain train really hard and trained well enough to belong there. It's about motivation. You got my mom.

Let's start training and I want you to think about that for the things you say. You can't do all the things you hold you back, where the reasons your business is failing are the things that are actually outside your control. Or is that just an excuse? Here's another area that you might be very familiar with. Oh, I started a small business. I can't find a client's. Every time I have this conversation with someone, I say how many methods are using to try and find clients?

Why printer business cards? How many headed out? Well, I haven't had any. Well, how would anyone see it? No one can see through your pocket. How about this one In order to get clients When I started my s e o business many years ago, back in 2010 my very first on my business I started off I posted an ad on Craigslist at least three times a week. If I could have done it more, I would have. But you're not really allowed to.

Craigslist has a lot of rules. Don't let your ads, if you doing too frequently, unless you're really sneaky. And I wasn't that advanced with drinking Craigslist, but you poster ad. We have to be consistent. And a lot of people I started coaching people once that business got sick. So I said, Hey, let me teach any clients and all these clients and I would say, All you do is post this. At three times we got Craig's, they wouldn't do it.

They post it once, and I haven't got any customers. Yeah, because Craigslist the ads disappear after a day. People only scroll so far down the list. Always do ads. The way to be at the top of the heat is to post every three days. I always do between seven and nine AM, and that's what I get a lot of hits. They do once or twice A. I didn't work for me. I'm done.

They didn't put in the effort, so they blame the system another way I found clients. I used to go to tons of meat of dot com events. I would go to all these different events build with people who were mostly their business was. So we're not doing well. That's me being very generous. They were desperate for someone to save their business. You know, the small business mean it's the young entrepreneur meet ups. It's all people. They're just trying to get started.

And I'm surrounded by people whose businesses aren't doing very well most of those minutes. But I went to all of them are still people. What I do pass out the occasional card. Almost nobody can ever afford what I was doing because their businesses were all in the red like most new businesses, or they're part of like pyramid schemes like I'm gonna buy a bunch of knock off Red Bull out of the trunk of someone's car. I'm a can that would.

So we go to these meet ups and I would go to all these things and I get a client. I go to 10 meters. Never Every time you find someone who would pay me a nice high ticket offer, I'll find someone who was really looking for someone like me. It would be a great opportunity and you're going to meet a Prevents. I probably made 10 20 $30,000 over that year was from different clients. I'm glad to hamper dazzles month, 10 months. It's pretty good.

All these efforts are the reason I found Point people would say It's like I'd say to someone so in training somewhere, coaching to our mentoring someone when I was doing a lot of that at that time, I would say, Okay, you haven't done the Facebook think How many people have you told about your new business? Well, I told my wife, Well, how does that help? She's not gonna hire you, even if she does. Just gonna pay you with money is already inside your family.

So if you don't tell your friends, you don't tell your neighbors you don't push on Facebook. You don't even tell the people in your social circle that you have a new business. They can't do anything to help you. And then on top of that, I'll say, How many media events have you got to be under a chamber of commerce events? Have you gone to any type of networking events? Well, no, I'm really busy. Okay, if you haven't taken the action, how can you blame something else?

But we do. It will say all the system doesn't work. And I know that there are people who go through my system and say things like this, but I concede, See, I can check if you watched all the videos so I can look and see if someone's been to the whole course. In fact, I don't have to do that. I can. You just ask one or two questions fromthe second half of any course if I have a 10 video course asked a question from video seven.

Verse has no idea what I'm talking about. The dead giveaway, and that's okay, because that's what a lot of people do. It's not. It's not like you're the exception. That's actually the rule. Most people don't take the actions that they should. It's very normal. We don't finish the books, we buy the courses you buy. I'm Justus guilty. And of course, I was working through Iran at a time I saw that finished. It's been about four months. I wish I'd finished it. I wish I had time.

I'm working on other stuff, so it's not the course that doesn't work. It's my lack of time and focus. It's not my priority. I'm working out some other stuff. So as we look at ourselves, if we can become people who separate, the two differences between a systemic problem in a random problem will stop blaming the universe. The reason you haven't finished that book is because you haven't put in the hours and that's okay because the moment you isolate the problem, you can fix it.

You then have the choice. I can say you know what? The reason I'm fat is because I don't work out enough solution. I get up every morning an extra hour early and excess before I start my day. It's hard for me to excise at the end of the day with his two kids. I'm still adapting to being a new dad.

I have a really mastered it, okay, having one kid, you kind of do, uh, get away with a lot of stuff, but having a baby, we never try to work out. If he's in the crib in the room with us, you start screaming you have under your kind of when you're working on. That's not where you want your baby. So obviously I don't do that. That's a new struggle that I have to overcome, and we're learning to adapt.

And that's a series of random fellows because we tried different things to try putting the crib crimes. Okay, let's try it on the floor. He cries. Okay, we got to try different things to put in with the nanny. That's everything. And it's too early. She doesn't come here that so we're adapting. So we have a systemic failure. But then we realize once we started Monday the solution. We run into much of random feathers again.

So going back and forth between two things you're dealing with random killers. Usually you can fix for it quickly. A systemic failure might take you longer to fix. Now, there are people who have systemic fairs and don't realize it. For example, if you've been on 51st dates and no second date in the last year, okay, you got a systemic problem, okay? Because you keep doing the same result. And I know people that do this, you know, I worked in dating for a long time.

It's very accommodating. People go. I'm not going to change. I have to find the one right person who likes me The way I am buried a lot of waiting. If you don't change your strategy, you take everyone on the same day in the date he was failing. Maybe tried different date so we can get locked into patterns where we are doing the wrong thing over over again. We choose not to change it, and that's a decision.

And I've had friends who've made that active decision and 10 years later they still don't have a partner. They're still very lonely, but they would rather die alone than change. And there's a lot of people like that. That's fine as long as it's an active choice. So as you were working on building your business as you're thinking about motivation every single time, you want to blame the universe time someone else blamed me. A lot of people in me that's okay.

I want you to sit back and go. Wait a minute. Am I misinterpreting random failure and thinking it's systemic? Because whenever you blame something you can't control, that's a big sign That's a big sign that your mis interpreting your failure. Now I know you're gonna say there's exceptions. Rules? What if you're in jail or what if your slave away for kidnapped? Yes, of course.

But unless those have happened, you let's not talk about those exceptions because 99% of the time, and if you're able to do a podcast, you probably have free will. The problem is something else, and I've seen this in a lot of very specific cases. I tell in 20 Came today the story of a child I tutor who school told him he was special needs and turned out He's probably the smartest person I've ever met.

He's probably one of the tents, Mars people walking the face of the Earth these days, and the school misinterpreted a small, random failure in their own teaching process that they didn't correct. So they missed what was actually happening, and they misinterpreted when the most amazing Mr but he's never seen, they told the parents, Your child is special needs. We will never be able to teach him he's unfixable and what I isolated the actual problem, I said, Oh no, you guys.

If your eyes are looking at the wrong thing. It's one tiny tiny problem. If we fix this tiny failure, I fixed the tiny failure because I noticed it. And then the end of the story, the principal, the school wanted to talk to me because they thought I was the greatest tutor in the world because that somehow cured a special needs child. And I said, It's not what I did. I didn't your special needs. What it did was realized your mystic diagnosis very different.

You misdiagnosed a random failure and thought it was systemic. And when you did that, you then look for an external source. Same thing happens when they put every single kid in America on Adderall. If I lived in America, my daughter be on it right now, if I would let them. My daughter only place with the boys. Now there's only one other girl in our class, and she's three years old, four years old now, her birthday.

Today's four and she gets into fights a lot at school with the boys, she says, a rambunctious age. And they want to say, uh, there's something wrong. Get focus. That's dose her up because That's an easy solution, assuming it's this large systemic problem. And the solution to that large, systemic problem is a really large, powerful chemical solution that has a lot of long term side effects, a lot of long term complications, and that's not something I want to reduce my child's life.

If I was two years younger, they would've put me on it. Often times we look to medical diagnosis or these big things to solve problems because we assume it's external. Because guess what? If your child's inability to focus is a medical problem that's outside your control, so it's not your fault. Hey, guess what? You know when my daughter gets in a fight to school the time I told her to first fight, she got in at school.

She goes to school here, school here so poor we should have a buyer on chair. She bought her own chair first day at school. Someone tried to take it from Rich, punched him in the face, and the teacher said to me, Your daughter punched in the face and said, Yeah, but someone was stealing from her. I want my kids sit on the floor. You made me buy a chair. It's not like it's a random check Now.

If it was all room chairs, I would not be okay with it. Okay, But if someone's trying to steal something that you made me buy, my kid, of course she's gonna defend it. It's actually hers. It's not. She thinks it's hers. Without her favorite desk in her favorite chair. It's the one you made me buy her. It's the one that she chose the color and she chose the design. So it has a meaning for her, and I encourage my Children to not be bullied.

So there is that balance. But people will misinterpret, say all your kids if you robbed most people, they don't like it, so figuring out things. And maybe you disagree with my parenting style. But I believe you should say, Hey, don't take my stuff Probably is too rambunctious. She came home with a bruise on her face last week. She does get into a lot of fights at school. Maybe it's too much, but it's not really school. She's four.

It's not like she's in high school, but we always want to blame these big problems because then we don't have to do anything. You know what if my daughter's behavior it stays a problem which is six or seven, which is actually in school to that age where I can really help her. But then I spent time with her every day and really help her work on fixing the problem and isolating why she can't focus rather than just going, Hey, you're broken.

Take these pills because right now something like 30% of students are on Adderall or some other A D D medication. What do you think the odds are? One out of three people are broken? Seems pretty unlikely. So we have a tendency to look for big problems so we don't have to take responsibility. I was a bad kid. I got a lot of trouble in school. I had detention till I got a lot of fights. I want a lot of lost a few.

It's not because something's wrong with me. There was other stuff going on. Okay, I didn't learn how to socialize properly when I was young. And before you start blaming my parents the second you blame my parents, you take away my power and I won't let you do that because guess what? When I was 17 I studied Nathan. I talked about this and serve no master. He doesn't even know that he changed my life because he was the first person I met who was popular. Nice.

And I studied him like you wouldn't believe. I know more about him 20 years later than I do about any other person on the earth. Probably I studied every mannerism, every take, how he cut his hair. I looked at everything to isolate. Why's he popular? Because he's surrounded by people. Unlike most high schools, he was the popular guy, surrounded him, who loved him instead of people who feared him. And this fascinated and baffled me. And I studied him. Do you know what the problem was?

I said, I gotta act like that, that people love me to guess what it worked All of my friends who are friends with me at the time, including Nathan's younger brother. Two years later, they go, You know, when I first met you, I hated you. But I really like you. You were such a jerk. We were all afraid that you would say mean things that hurt our feelings. But now you're the coolest guy we know. Yeah, instead of your brother.

And it's a little bit hard to understand. Okay, when someone says I studied your brother to learn how to be nice, what do you say to that? So the problem waas something caused by my behavior. I learned how to change my behavior by studying someone altered my behavior. I fixed the problems was not a systemic problem was not a problem that required medical intervention. The problem is not outside my control.

So if you say something is outside my control, it's my parents, my genetics, whatever you want to blame. The second you do that, that means I can't fix it. And I don't want you doing that to me. I don't want you doing that to yourself. So when you face failures in your business, when you run into these little random failures that collectively are very stressful, okay, usually the way we measures to save some lives.

They have tried 50 different things and it really made $1000 the last two months. It's very easy to go. I'm a failure. I haven't succeeded limits. I know you're learning the learning process is tough. I went to a very long learning art. If you think learning on the market, If it was easy, it was not. I lived in my mother's basement for a year that I live on my friend's couch in a studio apartment for another year and 1/2.

That is 2.5 years where I lived in a very uncomfortable situation out plenty People live in worse situations. They're played. People had to sleep on floors or sleep rough, and I don't want to take anything away from them. But I do want you to realize that I put in a lot of blood, sweat, tears and company wants to get their sleep on a couch at the foot of someone's bed right here and 1/2 is not a dream come true.

But I said I'll do whatever it takes to learn this craft. So please understand that sometimes it takes time to learn things, and that's okay. By putting in the time. By putting the effort, we begin to achieve greatness. So as you hit these failures before you think about quitting, just stayed yourself. Hey, what's the source of these failures? because it's not something out in the universe. I got to stop doing that. And when you isolate your failures, Oh, there's three different things or caused me problems.

Whatever. My kid comes home from school like it distracted or whatever this TV show comes on. Or whenever I decide to play a video game, you could find that there's different little things that distract your You get projects from work that are too much. Whatever it is, you can fix it now as soon as you stop blaming the universe.

And that's why thes little failures and actually become the best thing that ever happens to your business because it allows you to learn, grow and finally achieve the success that we both know you absolutely deserve. Thank you for listening to this week's episode of Serve No Master. Make sure you subscribe, so you never miss another episode. We'll be back tomorrow with more tips and tactics on how to escape that rat race Hit over to serve no master dot com forward slash podcasts.

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