SNM136: The Power of a Walled Garden

speaker 0: 0:00 the power of a walled garden on today's episode. Today's episode is brought to you by thrive themes, blazingly fast WordPress templates and plug ins built to get more traffic, more subscribers, more clients and more customers to you To find out how thrive themes concern your blogger Web site into a money making work of art, go to serve no master dot com Backslash Drive teams Are you tired of dealing with your boss? Do you feel underpaid and underappreciated?

If you want to make it online, fire your boss and start living your retirement dreams now then you've come to the right place. Welcome to serve no master podcast where you learn how to open new revenue streams and make money while you sleep. Presented live from a tropical island in the South Pacific by best selling author Jonathan Green. Now here's your host. Recently, I've been a little more proactive about sending emails, especially sending like fresh emails about new topics.

Last week, I sent out an email about a really good promotion for discount on stock photos seem silly, but it actually when you do online marketing, I spent so much money on stock photos I spend at least $180 a month for my photo subscription. Have images to use all the images for my block. Post all images for my books. I used to use my own images. It's so much work. Having really high quality stock photos increases the quality of my product increases it.

Customer experience makes your experience better, which important to me, it's critical to me. And it was kind of a unique experience because I don't send out e mails about other people's stuff. Very often my business models, a walled garden, and I'd like to explain to you why and why. It's valuable today, but more common business model. Inner marking is the affiliate model, which is where you promote other people's products all the time.

And that was my business model when I first got in marketing, and you could make a lot of money that way. But you shorten your relationships with people, I get approached all the time. Hey Johnson, and they've got a list of customers and you have a really good relationship with your fan base. And I say that because I get e mails every single day from readers and I love that. I thought if everyone who read my book would email me, I would be so happy.

That's my dream. I'm not at that level yet where everyone emailed me, but a lot of people. D'oh! I get an email from a new person at least every day or every two days. Some things never even before and it makes me so happy. I love that. So if you've never emailed me, please still Jonathan serving a master easy to figure out first name domain name. The reason I have my business model this way is because it allows us to have a long term relationship.

I would rather have a long relationship. I'd rather have a more enduring, tribe focused mentality. And there's the Seth Godin book Tribes, which is all about If you have 1000 followers, you can create a good life for you end them. And a lot of people think that it's gonna fracture that way in the future to where lots of people will follow Really small.

I don't know if it will ever go in that direction, but maybe with a walled garden it means that I don't share you with other people. I don't recommend external offers very much. The only things externally that I recommend our resource is it has to be resource that I use. I can tell you that I bought that same promotion. It was 100 photos from deposit photos for $39 normally for 100 photos. They're so expensive, it's 300 $300. It was almost 90% off huge savings.

To me, that's very valuable. And I'll use this. What? Having that resource available is good for me. It's a backup to the other source that I used to. Sometimes the source used to send the image I want. I am a big believer in buying Resource is. So when I recommended that as the first American and something external, I thought, Maybe I maybe should talk about Why do things like this?

How I choose what I share with you guys, how I choose what I recommend, And you may have noticed people actually email me a lot asking questions about other inner marketers. Yesterday, someone asked me about one of my good friends, has a coaching program. It's a little different than mine, and I had a state, man. Look, if I tell you to buy, he'll pay me. A commission only should buy it. You know, I lost me money, but I had to be honest.

I mean, you don't need it. Stick to one plan. You already have a plan you're implementing. You don't need a second plan. It's distracting me of too many voices and people something to really ask about. Other programs, of course, is and I'll give you my honest advice. Sometimes it is a good decision. There are some good things out there, but if you have too many messages, your odds effectiveness go down with how much I talk and preach about shiny objects syndrome.

I don't want to be guilty of doing it to you. That's why I don't have a small number. Of course, is that all kind of flow together? If you go two words to profit master, and then it flows into video magic as you start to learn how to make ghost write books and you can learn how to ghost write those books into videos. That's a logical step. That's why those courses flow into each other, and actually, then once you start doing books.

Doing a podcast makes sense to grow your business, so everything's kind of logical. The one thing that's little separate is look consulting 1,000,000. And that's because I felt that courses that was my first business, and it's actually a different direction. So it's on the primary thing I teach. But some people would rather get into the arbitrage business, so that one's a little bit of the exception. It's a little bit the step child of serve No master, but it's a business model that really works.

It's actually really effective way to make a lot of money quickly. It's just most of the people follow me right now, arm or you more of a passion for content, marketing or the style of marketing. But whenever I see an amazing course out there, I go. I'm gonna learn all of this, get good at it, and then I'll create my own version because I want you to hear a single message.

The benefit to my audience benefit to you and anyone listens to me is that there's not too much noise distracting you. There's not too many incorrect messages or competing messages. There are other people who teach how to write bestsellers, how to be really good at an author. And sometimes people follow me by one of the courses. Go Wow! This course is just like yours. I go, of course, yes, there's only so many ways to do it.

There's only so many methods, and I've been through all the courses as well. Whatever new course comes out, I'd buy it and go through it to see if there's anything I'm missing. I usually just skip to the get reviews. Actually, I want to see if they knew a new way of getting real is that I don't know. But this process, the way I built my business, the way communicate with you. It's about giving you a single message so you don't get overwhelmed.

So the value to my customers is divided My followers, my fans in my tribe. And look, if you bought one of my books, right incense. If you took a kennel limited book actually get more in my book is 99 cents. I would rather you can eliminate the bike because I get paid more if you buy it for my intense. I make about 30 to 35 cents if you can unlimited, I make 60 cents when you read it. So please fill, get it for free.

If you take my books for free, I get paid for. Get Unlimited is very good to me. I'm very love Amazon, a very big fan of that program. It's about. I use it as a customer and it's great. So if you've just taken a candle limited of my smallest of books, you're still to me, a tribe member of customer, A fan of following my obligation is to give you the best experience. Best content. There's chance for success. I can. That's my mindset. It's critical to me.

I don't want people who followed me to slip to the wayside. I do everything I can. That's why would people during my coaching part of my message on Skype almost every day Hey, what's going on? Hey, what's going on? Hey, what's going on? Make sure you have everything you need. How can I help you this, but how can I help you with that part? I always try to be there. It's important to me and even people that aren't in my coaching program.

If you even remember nearly back everyone back first, I'm gonna do after I finish recording. This is check my email. The first thing I checked every morning I checked the serving master, come out first and replied a custom emails before anything else. It's important to me to give you that amazing experience is important to me, too. Have a clear message for you because it's distracting, So that's the value for you.

The value for you is that there's not too many messages swirling around, and you can absorb an idea. You have enough time with an idea to absorb it. An implement. If I were to mail, I could mail offers every single day, and I would make more money. Probably. I could mail you other people's courses. I could just mail and promote every single author course out there. Mostly other author teachers. I'll promote each other all the time. I don't do that.

I could, but I don't feel the need to do. I don't want to do that because I don't want to lose you. I want you to be with me for next five years. I don't want to find someone you like more. Okay, that's part of it. If you're listening to 50 author teachers, my voice becomes one of 50. The odds of you still following me or 2%. What's the point in doing that? Make a few bucks?

No, I wanna be I wanna be there When you hit that success, we email me when you've got your best seller. I love those evils. I want you to email me when you make your 1st $1000 your 1st $10,000 or 400,000. I love those e mails. That's what I live for. I love that stuff. So divided to me Is there in the value to you? Is there so value to you? Of course, it's a single message more than have success but the value to me.

Well, I'm leaving some people say, leaving money on the table because I could make money fast. I know if I email that offer right now, I could make a bunch of money, but it's a short term benefit for a long term loss. And as much as I talk about long term, I have to implement, I have to stick to what I say.

So part of me having the walled Garden is that I don't want to give you signing object syndrome, and I want to be consistent having a long view. And here's the long view. When you have a walled garden, you have longer relationships with people. You could have a better relationship with people. You could be with them for the entire arc of their journey. My program earned one K in a month. It's all free podcast videos Block post. It's all free right now on the website.

You don't have to give your email address to go through it. You do that. You make $1000 this month. You can do it working two hours a day, works every time, works for 100% of people that try it and give that away for free. Because I would rather you make money and then buy a course for me than by course on a credit card.

Okay, those two choices police choose the 1st 1 I have a walled garden so that I can control your experience so I don't have to worry about you finding other messages so they don't have to worry about getting distracted and so that I could ensure you follow a path that's best for you Business wise. Whenever I talk to someone, if you can't afford one, my courses, I always send him to a place. Hey, let me make you money. First, let's make the money.

Then you can afford the more expense. Of course, that mindset, it's people hear me talk about they go that such a brilliant customer attention method. That's not even Why do it? Yes, Once I make you money, you're gonna be absolutely, supremely loyal to me. That's not why I do it. It's zat the main music reason. Have a walled garden. I don't want you here. Other messages I don't read here competing messages and I don't want to get distracted and not have success Very important.

So for me, having a walled garden having a thing where I provide on the products, it's a lot of pressure on me. I have to constantly generate new products like increase my catalog so I could have more offerings that fit more people. It's a huge undertaking to maintain a walled garden. It's a lot more work buy. It improves the quality of our relationship to prove the quality of your experience all things that are very important to me. I want you to have a CZ.

Much success is possible. I want you to have the success you've always dreamed off. And so I when I started serving no master, I sat down and I said I could do the affiliate model again. I don't want to anymore. I want to do something different, and that's why you'll notice. I only recommend technology. I never recommend training. That's why all my reviews are for software tools because they help you to do what we're already doing. That's why I have a huge review of grammar.

That's why I have a huge rip. A kickstart explained who it's for or who it's not. Why use it? Why it's not for everyone. That's why the things I recommend, our things, not training. So that's the difference between me and other marketers. That's a different strain, my approach and other approaches. Now that we've talked about the value of building a wild card and let's talk about implementation now you know why I do it. How can you do if you're just starting out?

It's basically impossible because you need to make money fast. So the way to do it. And this is how I've done it in my other business models from business that teaches dating courses. This is the exact pattern that we followed to become more and more bored, part profitable. You start off with what your traffic sources, however, you're building your business with your writing books were doing a blogger or they're doing stuff on Facebook and you start to build your audience. You start off is an affiliate.

I do think that's where you should start to begin in the beginning, and you recommend different courses in proximity. What people react to what things that I recommend to people actually buy. That's the key. What things does your audience respond to so you could start off in whether you're doing close or whether you're doing dog training? It doesn't matter, and you recommend other people's courses. Products service is, and then you see what is the most effective.

Let's go outside the box here because I've gotten a few questions recently about fashion, so fashion is fun, but boy, does it not pay. It's really hard to get a good commission for recommending something physical because the cost is so high, the overhead on a physical item is quite high. If a store selling address for $100 they probably paid $50 for it, right? They pay half and then a double whenever the retail price is usually double the wholesale price, right? I think that's the model.

So it's $100 dress they paid $50 for then they have the cost of warehousing it, the cost of shipping and other things so they can only afford to give you a piece of that $50. And they could probably only pay you like a $10 commission every 10 or less, probably trying to 10 or less dollars. Do you get 10% of the action, Whereas if you promote a digital products, depends will pay 75% Huge difference 7.5 times more 7.5 times more, not 0.50 no, that's the same.

Yeah, so on $100 for a digital course. Or get paid 75. But let's talk about close to get in a close game, and what a lot of women do right now is they start instagram channels. They take pictures himself were in great outfits. And then all the things they're wearing, you can collect. I go. I like that dress work and I buy and you send him to the link. That's phase one. If you wanna get to the next level, you figure out what people like.

Oh my gosh, people only like when I do summer dresses. There's a lady from Texas who's gotten quite successful. She started doing socks. She only sells socks. She started off showing all these socks and having really popular pictures on Instagram and Facebook of her socks. And she makes her own socks, which means that she makes a huge Madama. She's making millions and millions of dollars television a few times. That's why I know about it. A sock expert.

So you start off wearing all these things you find. Hey, people respond the most to my shoes. While you can get into the shoe game, you can move from affiliate to Drop Shipper, which is where someone buys a shoe from you from your website directly. You then buy it for a manufacturer who ships its right to the customer. That's what job shipping is So for physical stuff. That's how you move from affiliate to drop shipping, which is also sometimes called white. Leaving.

That's where you put your name on someone else's product, but you pay the fee for the right to do it. It's not quite licensing because you're actually doing their actual item. That's the same idea when your drop shipping you now make Instead of making $10 per dress, you're gonna make around 50. That's when you start to make the real money, see the difference. This is when you move into a wall garden. Then you get to the point where you only recommend stuff made by you.

Why do you think shoe companies make clothes? Do you think they make the best lesson? Well, of course not. It's that they can get you into that brand. So once people like you, they'll just buy stuff from you. So if they like Sally Dresses, they're only gonna buy sally dresses. You've become a brand. You become more than just a recommend. Er you become the provider and what you take over that second step in the process, you could begin to quit your own walled garden.

So now not only are you recommending things, but you're also providing them. Here's why. When someone goes to another source that you recommend that source keeps her emo dressing begins emailing them. So let's say you sell a dress from Target. You send me the target website for this great dress at $17. Great deal. They buy it target. Then we'll send them an email every couple of days with other similar dresses for them to buy. And you don't get a commission on those.

Do I send out that E mail last week about the photo offer? I knew the risk because now anyone who bought that offer is on the APP sumo list. And absolute has a new offer every week or two, and they're gonna get emailed about those offers. And I There's no reward me for those. There's no commission and in fact, absolute doesn't pay is a very good Phillip program. Anyways, I normally wouldn't.

I wouldn't have promoted it for the money I promoted for the offer because I actually bought it. I only recommend things actually used by, So it's after that first communication. The two people have introduced your customer or your follower and the business. They start communicating without you. They cut you out, they cut you out. They cut out the middleman. That's why when you transition a walled garden that stops happening If I sell a course for $297 Okay.

First of all, I love when someone buys my course. That my course. It cost that much to me. Three months to put together a huge amount of work. Huge course. Really powerful. I don't have to share that commission. I don't have to share that money with anyone else. I don't have to give it a lot. I can use that money to then build my next course. I don't have to worry that. Oh, no. I made $300 today.

But I'm gonna lose this relationship because now they're gonna buy stuff from this other person. Now they're gonna get interested in other message. So as you're building your business, you're building your fashion business. Your fashion website switching to drop shipping simply means you control the relationship with the customer. You can still sell exact same clothes you can even drop ship from who used to recommend You could say hey, order from me and they send you the money.

Let's say it's a $20 dress I don't recommend Doing this is this is a little more complicated. You d'oh! But you could do this is like intruder drop shipping idea so you could say semi $20 sending $20. Then you order the dress from target yourself through your link and then you send in the dress. It's too complicated doing that way, but that's the idea of drop shipping, right. It's much better for you to go to the wholesaler, bite for 10 and that you make more money.

But even then, you still make the film commission, and you control the relationship in. Boxes are inundated with messages. I used to have an email address. That was my business. Email. Jonathan Organic Consulting Solution. Stay through my cool name said so long no one could spell it. I still can't use that email address I haven't actively used in six years because I got on to money market list.

There are people, some of them I might see this week in person who will not let you off their list. You can unsubscribe as much as you want, but they just won't let you off the in. It's illegal, but they still do it. And you had a bounce, families and all these things. And so you have to actively fight against garbage emails or marketing emails.

So even if the only message that you want to read is the one for me, if you get 50 marketing messages that you might not see the one from me I sent an E mail a couple of days ago that not let me be were spotted. Two. My first thought was, Oh my gosh, no one loves me anymore. My first thought was, All man has been through getting too many e mails.

I get their storage distractions, too much noise from the competition from other people competing for your attention. It's a gift to your followers into your audience, to not inundate them with messages from strangers to help them have a clear message from you. So if your fashion website you're not just making more money, you're also giving a better experience because they won't be overwhelmed with information. They won't be distracted by all the noise.

That's what's important, letting people have a good experience letting people have a good chance of success is absolutely critical. That's how you go from good to great. That's how you go from, Ah, business to a real business. I shouldn't have said that. That's where you go from. Entrepreneur to business. When you look at the way I've structured serve no master, it's different than high structure. Business is the past. Here's why I could sell the entire business right now.

Hypothetically, I wouldn't I'm not at that point, but at some point I might be in 10 years. I might want to retire. If I go blind or if my voice blows out, then I'll probably wanna retire. Okay, I'd like to have that option. I want to sell the business. It would still have all the same content would be someone else running it, selling my course of selling my training, using my information. But that's why it's not the Jonathan Green Show.

It's about the message more than just me. It's not something I want to dio. But if you had parents who owned a business and then when they realized they couldn't sell it at the retirement face, I don't want that to be in that position. I want something that you did my Children could take over.

Or that I could retire from where I could sell When the time comes Until this business is structured that way, if you have a business, you know, Yeah, we make all our money promoting other people's products. Just sale value of your business is far lower. If you say, Oh, everything we sell is internal, then the value prison is much higher. So think about these elements when it comes to your business.

Think about how you're going to deal with the future, how you're gonna deal with it if you ever wanna retire. Most people don't think about that When I started business, they only think about it towards the end. And that's a mistake. So think about how you want your journey to end. Now it's our putting things in place. This is why my business is a wall guard.

And this is why even when people offer me a lot of money, okay, people offer me thousands of dollars for access to this list and I don't sell it. I don't sell your email address. I don't get you access to it. I don't promote stuff that I don't use even when people give me demo software. If I have enough time to really use it and be sure that I like it, if it doesn't become a part of my business, I don't recommend it. I don't care.

I don't care about how much money I'm leaving on the table doesn't matter to me. I'm in this for the long haul, and I see the future. The future is that will have a long term relationship future that if I need to retire, I can. The future is that if I need to pass on to my Children, I can sew those air three more benefits to the walled garden.

So even if you start off with a fashion instagram account, you could move into a real business that eventually you could sell. And always think about that because that's the endgame of any business. That's the ability to sell it, which in a much stronger position. So think about these things. Think about turning your business into walled garden over time.

Even if you start out as an affiliate, once you find out what people want, then you make your own versions or the white label aversion, and that's the future. So build your own wallet garden and your future becomes secure. Thank you for listening to this week's episode of Serve No Master. Make sure you subscribe, so you never miss another episode. We'll be back tomorrow with more tips and tactics on how to escape that rat race.

Head over to serve no master dot com forward slash podcasts Now for your chance to win a free copy of Jonathan's bestseller Serve No master. All you have to do is leave a five star review of this podcast. See you tomorrow. Thank you for listening to this episode of the serve No master podcast to find out how I can get a free copy of my new book, Head Over to serve no master dot com back slash podcasts right now.