SNM197: Designing A Customer Avatar

·        Understand how to appeal to your customers using the right language 

 Who are you speaking to?

·        If your product is for everyone, no one wants it 

Understand your customers’ motivation

 What is your avatar’s goal or value?

·        What does your customer want to achieve, what they believe in, and other important questions you need to address. 

Help your customers cross their barriers 

 What is the barrier?

·        Understand the pain point and the barrier, what stops people from buying your product, and how to jump over that barrier. 


Sponsor – Design Pickle

Resources – Ryan Levesque’s eBook Ask

Books by Jonathan, Most other links can be found in my TOOLBOX

Connect with Jonathan Green

Similar Posts