SNM201: How To Boost Your Sales With Powerful Email Sequences
Skyrocket Your Sales With Email Sequences
Writing emails is a very important thing in my business. I write emails every single day because it's my primary form of communication with my audience. It is more likely that more people will see your email subject lines than read your emails or more people will read your emails than click the link, have more people read those emails than your blog posts, so it’s important to keep up your email game.
When you are giving, the most important thing to give your audience is value. If you have more than one channel, you need to give value both on our channels and within our emails.
● You don't want someone who loved your free content to join your email list and never get content again, that's not very good. So make sure you find that right balance.
If you want to sell something, one of the most powerful things you can offer is proof that the thing you are recommending works. This is why in your sales letters you always have to offer some kind of proof. When you have proof on your side you don’t need fancy words or to go over your head to convince them, the proof does that for you. The more proof you have the fewer skills are required to write a good sales letter.
There is nothing wrong with trying different types of emails and seeing which one works best for you. In fact, I encourage you to try as many different types of emails as you can.
Over time you will see every person of their email list for what they really are. Are thy and the emotional buyer or the rational buyer? Once you have this figured out you will know why and how you can meet their needs and what’s the right way to approach them across the email spectrum. Different people respond differently to different people. I am sure that if you send an email to my email list you would get a different response than I would because they are interacting with something new to them.
Thank you for listening.
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