SNM269 Craft Beer, Business or Pleasure with Craig Thorn

Welcome to the Serve No Master Podcast! This podcast is aimed at helping you find ways to create new revenue streams or make money online without dealing with an underpaid or underappreciated job. Our host is best-selling author, Jonathan Green.

Today's guest is Craig Thorn is a prominent figure in the beer industry, known for his successful podcast and involvement in the nonprofit sector. Originally from Australia, Craig moved to Canada in 2010 and stumbled upon a unique challenge called “365 days of beer.” Intrigued by the idea, he and his roommate decided to participate, taking a selfie with a different beer every day for a year. Little did Craig know that this seemingly silly endeavor would spark his passion for beer and lead him on an unexpected journey. As Craig delved deeper into the world of beer, he realized that there was a lack of craft beer podcasts that resonated with him. Inspired by this realization, Craig and his girlfriend decided to take matters into their own hands and start their own podcast. Initially, they never anticipated it would become anything more than a fun side project to complement their other endeavors. However, their podcast gradually gained traction and became a meaningful part of their lives.

 In this episode, Craig Thorn discuss the business and pleasure aspects with special guest Craig Thorn. Hosts Tiffany and Scott share their experiences of working together on the podcast and the importance of finding the right partner for success. They explore how the podcast started as a hobby and evolved into a thriving platform that not only supplements their income but also opens doors for other opportunities in the industry. The discussion takes an intriguing turn as they delve into the challenges of being beer enthusiasts, including the fear of missing out on limited-time brews and the struggle to find a new favorite beer. They also touch upon the changing landscape of the beer industry, from the rise of alcoholic seltzers to the importance of diversity.

Notable Quotes

“We just started. I did this silly thing… and it just took me on this sort of journey, which ended up in a podcast study. My girlfriend suggested it… So we did… it's become a nice little side hustle to our other things… So it's been really cool just learning about the industry and meeting so many cool people that work in beer is a fascinating instrument.”- [Craig Thorn]

–  Working with my partner has been the only thing that's ever worked out for me. – [Craig Thorn]

– “The Key to Growth in the Craft Beer Industry: Diversifying the Industry. Beer is for everyone, regardless of where you're from.” – [Craig Thorn]

– “Turning Passion into Profit: 'You can turn your passion into a business.'” – [Jonathan Green]

– “The only thing worse than trying a new beer that stinks is falling in love with the beer and finding out I can't have it anymore.” – [Jonathan Green]

Connect with Craig Thorn


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