How do you use AI in a real estate business without losing the human side?
Real estate owners who bring AI into the business often expect faster content and training to solve execution, then find the team still does not follow the process. Mathew Pezon's answer is to use AI to pull knowledge out of your head and into written and recorded procedures, then treat mentorship, one-on-ones and leadership as the part that makes those procedures real. Pezon joined The Artificial Intelligence Podcast to explain how he uses AI in his real estate operation.
How do you turn real estate knowledge into SOPs with AI?
You record the task, let AI transcribe it, and have the person who will do the task refine the written procedure. Pezon had ten years of off-market buying knowledge in his head, but his team did not know it. He started with Loom videos and Zoom recordings, then hit the problem that a video has visual and audio but no written procedure. He used Loom integrations and Cast Magic AI to distill audio into written text. Loom also has a plugin that transcribes in real time. The person responsible for the task cleans up the transcription, distills it, and updates the procedure. Pezon's principle is "authorship is ownership." The result is a full life cycle: video of the task, AI-assisted transcription, written procedure owned by the person who executes it.
The host's point is that vague goals and unwritten processes are two common struggles when hiring a first employee. A tool like Loom records screen and voice while you describe what you are doing. Keep both video and written versions: video for the first training, written for quick reference. Once you master a process, record the video and you never have to do it again. The first step to scaling is to write down every process as you design it. Even a one-person operation should create a training system or record. If someone quits, no records means you do not know what they were doing or how.
How do you use AI for real estate content and social media?
Use ChatGPT for idea generation and first drafts, then refine with your own knowledge. Pezon's team uses it for social media posts, blog articles for real estate sites, SEO optimization, job descriptions and hiring posts. He uses character limits, asking for an idea in under a thousand characters, because word limits can be tricky. He also uses it for procedure idea generation, such as what an acquisitions manager should research before going to a property, what clothing to bring, and negotiation best practices. Then the team refines it.
For video, Pezon uses Opus clips. It scans a 30 to 60 minute interview, finds reels based on keywords, and puts words on screen because people scroll without sound. His team in the Philippines assists and uses AI to speed up manual LinkedIn, Facebook and Instagram posting. Social media builds authority, trust and connection, so when someone receives a letter and looks the business up, the presence is there. But he does not want the team only doing social media. He wants them finding and talking to motivated sellers. The host's point is that AI does not replace people; it makes them faster. It helps with idea generation and writer's block, and it gives a rough draft in five minutes instead of hours. The host's point is also that clip tools can pick bad clips and cut off sentences, so you still have to watch them.
Why doesn't AI alone fix team execution?
Because information alone is insufficient. Pezon's biggest gap was not access to AI but getting the team to use it and execute. He made the mistake of thinking that because there was a procedure, people would follow it, asking, "we have a procedure for that. How come you didn't follow the procedure?" He found that onboarding acquisition managers required mentorship, one-on-ones, leadership, team building and team culture. Without those touch points, trainings and continuous education, information is just information. Leveraging execution is the biggest obstacle. He went into AI a little naively, thinking answers at your fingertips would make things work better. You can produce more content and training materials, but getting people to follow the process, talk with customers the right way and execute procedures is the challenge. Pezon's point is that AI is a tool, but you still have to recognize that people are people.
What to do when your team has AI tools but still isn't executing
Write down every process as you design it. The host's point is that this is the first step to scaling, even when you are a one-person operation.
Record a video of yourself doing the task. Use Loom or Zoom recordings so the knowledge leaves your head.
Let AI transcribe the recording into text. Pezon used Loom integrations and Cast Magic AI to turn audio into written text.
Have the person responsible for the task refine and own the written procedure. Pezon's principle is "authorship is ownership," so the person who executes the task cleans up the transcription and updates the procedure.
Keep both the video and the written procedure. The host's point is that video is useful for the first training, while written steps are faster to reference later.
Add mentorship, one-on-ones, leadership, team building and team culture. Pezon found that without these, information alone is insufficient and the team will not execute.
Where does AI fit in real estate meetings and notes?
Pezon's team of nine full-time employees uses team meetings for goals, tasks and follow-ups. In addition to an assistant monitoring those things, they experiment with note takers such as Jamie, Otter and Fireflies. These bots listen in, record transcriptions, and capture what everyone said and due dates. They have not found one that is perfect. Because the business is not a large corporation with complex deliverables and long project cycles, and because acquisition managers know their leads and use Salesforce for notes, the tools are good for quick notes and meeting summaries. The host's point is that multiple note takers in one meeting raise questions about what is rude versus polite, and that Zoom is adding transcription as a feature.
What should you do when AI tools keep changing?
Once you have a process that works, you do not have to constantly change it. The host's point is that AI tools move from cutting edge to a tool to a feature in other tools. Opus added a B roll update, and other platforms added clip creation. ChatGPT releases updates without telling anyone, and features can be hidden behind clicks. The pressure to have the most cutting edge tool is not the same as having a process that works. Pezon's side is that AI can equalize opportunities globally: teams in the Philippines, India, Eastern Europe and South Africa can now have perfect English, so you cannot tell by spelling mistakes whether someone is a native English speaker. That helps those people most.
Original show notes
Welcome to the Artificial Intelligence Podcast! Your go-to resource for discovering innovative ways to generate income online and escape the grind of undervalued work. Join our host, best-selling author Jonathan Green, in exploring groundbreaking strategies and insights.
Today's Episode Features Special Guest: Mathew Pezon. Mathew's journey is a fascinating tale of transitioning from a corporate job to mastering the art of leveraging Artificial Intelligence (AI) in real estate. By focusing on process and team dynamics, Mathew has revolutionized his business approach, creating more efficient and impactful strategies.
In This Episode, Mathew Pezon dives deep into the practical applications of AI in real estate. From content creation for social media to developing operational procedures, Mathew shares his experiences and insights on using AI to streamline processes and enhance team productivity. He discusses the importance of balancing technological tools with human interaction and leadership within his team.
Notable Quotes:
"AI is a tool, but people are the key. It's about integrating technology with human skills to truly transform our processes." - [Mathew Pezon]
"We often overlook the human element in technology. It's not just about having the information but about how we use it to engage and lead our team effectively." - [Mathew Pezon]
"The real power of AI in business lies in its ability to equalize opportunities globally, offering perfect communication across diverse languages and cultures." - [Jonathan Green]
Connect with Mathew Pezon: https://www.pezonproperties.com/
Auto-generated transcript, 5,476 words. Timestamps link to the moment in the episode.
Hey Matthew. Hey, how are you? Good, hold on, there's a audio issue. Yeah. There you go, try talking now. Alright, can you hear me okay? Yeah, every once in a while my computer reroutes the audio to one of the monitors and I could just hear a whisper and that's I figured out what it is because it happens all the time. But all right, give me just a second. Okay. All right. Do you have any questions before we get started? You're cool to just dive into it.
We're going to talk about real estate and AI, which I'm very interested in my audience. You're going to be excited to hear from you. Okay, cool. All right. no questions. Yeah, thanks for reaching out to me originally. I know you had a, you went through rebranding and stuff, but I'm glad you wanted to consider me. And yeah, I mean, I use AI every day. So this should be a good conversation. that's perfect.
I just didn't want to be the same podcast everyone else is running where everyone talks about their I left corporate America to start my own business stuff. It's fun to talk about a very specific thing. So all right, there we go. All right, so we're already recording this one on my court. So let's just dive right into it. So I'll do an intro, then I'll ask you the first question and then you're just off to prices. Okay. Awesome, that sounds great, I'm excited.
Optimizing your real estate business with artificial intelligence with today's special guest, Matthew Pezon. I am so excited to have you here today, Matthew, because you're using AI in a way that I'm not, which is what my audience loves to hear about, which is that we can use it in real everyday businesses to handle tasks. A lot of people just think, oh, AI is just for tech nerds or just for bloggers. But there's so much you can do in these other
real world businesses that are out interacting with real people. I want to hear just how you got into AI and some of the first ways you started implementing it. Let's just hit the ground running. Yeah, sure. Jonathan, thank you so much for having me. And so AI actually came up came along at a really good time for me in my business. I left my corporate job earlier this year, and so I have been building processes, procedures, really ramping up our social media.
And the timing couldn't have been better. I mean, there's a lot of content, instructions, procedures, processes to create automations to set up. And, and so it was, in a way, right place at the right time for me. So very thankful for that. Did you want me to start diving in or do you have another couple questions? That's a great place to start, which is that we often forget that everyone uses social media, not just people teaching social media that, especially for real estateers and
people in the real estate business, it's massively about your network. Now, when I grew up, it was all about whose face you saw on the bus bench, but things have obviously changed significantly since then. And everyone I know in real estate is really doing well. is doing a lot of cold calling and they're doing a lot to get their presence out there. They have a massive TikTok or they have a massive LinkedIn and it's about building that audience.
So I definitely want to dive into what you mentioned first, which is process, which is so important. So when you left corporate, you're like, I have to build my own business. The first thing you focused on was process. That was one of the first things because I found that I had all this knowledge accumulated in my head over the years. And I needed to, for me, it was almost second nature because I had been buying houses for 10 years off market.
And then I realized, oh, geez, my team doesn't really know this stuff. That, you know, they had some experience, but I really needed to get things out of my head. So I started experimenting with some individual training type things, you know, loom videos and stuff like that. And or just Zoom recordings. And I found that, OK, now there's. a video of this, there's visual and there's audio, but there's not a written procedure. And so then that was the next roadblock.
Well, how do I get, so it was really the transition of how do I get this stuff out of my head, onto paper, into the heads of the team? And so that was really the biggest thing for me first was just, I need to train these folks. How do I do that efficiently, effectively, and without taking up boatloads of my time? So that's really what I look to do. Yeah, yep.
Which tools are you using to create your SOPs and to write down your process that can put the videos into a checklist? Yeah, so for processes that we have over time, let's say things that I have in my head, a lot of times Loom has a bunch of integrations with different AI tools. So I try to look at, for example, Cast Magic AI. I mean, they really try, they take audio and distill it down to the written text. So I use that.
Loom now has a plugin. I don't know what AI they use, but they actually do a transcription real time. in your recording. So I could be recording training videos. Then there's a transcription, which my team can then, and I believe that authorship is ownership, so once I record what to do, then my team will take that, the person that's responsible to do that task, will then refine that transcription, because it's audio that
needs to be cleaned up for a clean procedure, and then they'll refine it, distill it down, and then update that procedure accordingly. So then we have the video of me walking through the task, AI helped us make, whether it's through Loom or other sources. And then the person who needs to do that task, authorship is ownership, they write it down and then I make sure that they can execute on that task. So it's kind of, it's full life cycle for the training.
It's not just, I try to not decouple the training component from the recording and written component because I need the person to do the task to understand it. So it's It's a bit integrated in that way where they get involved in the actual creation of the training procedure. I think that's really interesting because one of the biggest struggles people have when they go to hiring their first employee, it's kind of two things. The first is vague goals.
They go, Oh, I want you to grow my social media. Well, what does that mean? Right? It's hard to know if you don't have a specific goals in mind, which is I want you to post a link to this many times Twitter this many times this kind of stuff. Here's our brand guide. Without that stuff, which is obviously the first thing a person does know goals to hit. And the second part is, well, what's your process and
For most of us, yeah, we just kind of know how we do it, but we haven't ever written it down. So using a tool like Loom, which records your screen and your voice while you're describing what you're doing, it's so much easier. Now I do use some tools that every time I click the mouse, it takes a screenshot and it writes down what I'm saying, but it's still, you have to go back through and refine it
because sometimes having a step-by-step process for me, I like to have both because I watch the video training once and then when I need to go back through, Scrubbing through a video to find the exact one second is sometimes hard. So I like to have both types of processes there, but making the video is so much easier. So once I master a process, I record that video, and then I never have to do it again.
What I used to do, and I'm sure you're familiar with this, I used to get on a Zoom call where I would be one on one so I'm gonna train them, and then I have to teach the exact same thing to the next person. So the first step to scaling is realizing that every time you're designing a process, write it down. And I always remember, I saw this cartoon as a kid, this Ghostbusters cartoon where you
invented this machine that just was like a vacuum that captured all the ghosts in the city. Then someone tabatized, they mean, machine explodes, and the other guy's like, no problem, we can build it again, where are your notes? And the guy's like, I didn't make any notes. And I've always remembered that, like that taught me how important it is to keep a record of your process because it's exactly what happens.
Like if someone quits your company, you're like, well, I don't know what he was doing or how he was doing, we don't have any records of what he was doing, and it's like really scary. So even when you're a one person operation, this is a really good first step, which is to create a training system for everything you do or create a record. I'm constantly refining. I've been doing a lot on Pinterest lately because I've just been really, Pinterest has really grown for men.
In the last year, 40% of this year's growth for the first time ever, it's men and millennial. I'm like, yeah, okay. I got into it as well because it's very interesting. And once I learn something, I make a video and then I'm like, oh my gosh, I figured out a better way. Here's another video and here's another video. So I actually have all these trainings that each replace each other because each time I learn a better method, then that becomes a new training.
And it's not really a problem because just recording yourself doing something. Now I do it with the camera off. So that way, if I have to cut out parts, it's not super obvious. So that's the only thing different than these videos. But otherwise, you're right, that's a great way to create a system. What are some other ways? that you're using AI tools and you can share which tools specifically you're using that are helping you to do things faster. Yeah, absolutely.
So other things I'm using, I mean, everyone knows ChatGPT at this point, but some of the more, I guess, a little bit different ways that I'm using ChatGPT, I'm really, so we're generating content for social media posts a lot. I have a team that sits in the Philippines and there, it's Idea Generation and it's blog article creation for our website. And also for posting, we have a blog on a couple of real estate sites, just to build our authority. And it's a lot of idea generation.
If we're looking to skinny down the characters, because sometimes chat GPT will give you a laundry list of all these things, and you really want to be more concise. I'll go through a couple of iterations with chat GPT and say, well, give me that idea above but in under a thousand characters. I found word limits can be a little... tricky. So if I give a character limit for whatever reason, depending on the post, that sometimes is a more useful prompt for chat GPT.
So those are a couple of things. And then again, going back to the operating procedures. So if I want idea generation, I want to say, okay, give me the best things to tell an acquisitions manager before they're going to a property. What's the research that they should be doing? What type of clothing should they bring? Best practices for negotiation. Just some idea generation to get it down on paper. Then we take that and we refine it for ourselves.
But really just getting information that we could then process and make our own. So those are just a couple things. We use it for some SEO optimization. We also hire a company that assists us with that so that we can get our site to the top of Google rankings. I mean, and it's everything, it's job descriptions, you know, for hiring posts for public positions, other things, so it's really, we go there for our first, anytime we say, okay,
we have a blank slate, what do we need? We go to chat GPT or similar tools first and then refine from there. I think this is a really important lesson. Because a lot of people think, oh, chat TT is gonna replace everyone. But just as you're describing, it doesn't replace people. It just makes them faster. And the areas where people get stuck the most, IG generation, especially because it's like, well, how many different blog posts can I write about houses?
Right, it's very understandable for someone to get writer's block when they go, oh, this is the 50th house I've had to do a social media post about. Sometimes it helps to kind of go, oh, here's a new angle and to get that exact help. Because It's exactly where it kind of shines, which is coming up with new ideas, coming up with new angles. For me, I'm really good at rewriting something. So if it gives me a first draft, that's not that good.
That's not that big of a problem. I can either write it, you read it in ChaiJB or on my own, but that's really where it shines as an accelerant. Sometimes people want the very first result to be perfect. And I'm that way. Whenever I'm designing a prompt, I want it to be one prompt to get a perfect result. I was working with someone yesterday who wants to write. a book outline that's really long from three worksheets he has someone write.
And I was like, Oh, I want to get it in one prompt, but you can't because the output's not long enough for how long his outlines are. But I was really trying. You have to do it one chapter at a time. I'm like, I'm sorry, it takes two steps. But like, that's me. And a lot of people get stuck on that. Whereas in normal iteration, writing a blog post takes a couple of hours or even a whole day if you're writing an images and doing everything.
These are long processes that we've gotten so used to accelerating. We forget how much of a difference it is when AI can give you a rough draft in five minutes. So these are some really good ways for people that are thinking about, oh, I'm not in online business yet. You can still use these tools. A lot of people are starting to use AI tools and chat GB respond to work emails inside of another company.
And I wonder at what point it's like two people are just, it's two chat GBDs talking to each other. That's kind of how I view Twitter, which is like, it's just bought. Even I don't really use Twitter. I use it through a bot. Like I write my messages for the week in advance through a tool and then it posts everything for me. I just wonder, is anyone actually on there reading content? I find it very hard to find anything that I wanna see.
It's so hard for me to search through it. So I just wonder, but you're exactly right that creating a lot of content can be very overwhelming. Like when I think about, even after this episode, right, I have to then make. short clips of you looking the best, the best things you say, then I have to make them in three different shapes, vertical for TikTok, square for LinkedIn, and wide for Twitter,
and I've got to schedule them and do all that stuff, then share them with you in time for you to possibly share them. And really, without an AI tool to help me, that used to be such a nightmare. Even a small task, when you think about posting to multiple social networks, becomes so stressful. And I think that's one area where people kind of get overwhelmed. Now are you focusing on just one social network first? Are you doing the broad approach?
Yeah, I'm so glad you asked that question. Do you use Opus clips by chance for some of your social media? Because we've been using them and it's been great. I mean, so we've been so for interviews like this, we want to create reels and stuff like that. There's a lot of long form content or video content. Opus will scan that entire interview could be 30, 40, 50, 60 minutes, whatever it is.
and come up with reels based on our keywords and then actually put the words on the screen. So when you're scrolling through your Instagram and you see these reels with, it has the words because no one has the sound on their phone. So they just have the reels up there or with the wording. So Opus will actually create that, it'll create that reel for you. So I'm sure you're using a similar tool, but we use that.
And for your question regarding social media, we're doing all the... It was a very manual process. We were doing LinkedIn posts. We were doing Facebook posts. We were doing Instagram. We're doing all the social media channels. And it was quite manual, especially the real creation part. So I have a team in the Philippines that assists. Now they use AI to speed up that process because I want them doing other things. I want them finding and talking to motivated sellers.
You know, the social media for me is an enabler. It builds authority. It... It builds trust and a connection. Someone receives our letter, they go online, they look us up. The social media is a critical component, but I can't have my team only doing that, which is where the AI comes in. That's really good. I'm very interested in Opus. I use video, which is just, they came out a little bit for Opus, I think, but they're very, very similar.
And here's what's interesting now is that there's probably 10 or 20 competitors that do the exact same thing, but it's becoming a feature. So I record these via Riverside because of where I live, there's a 50% chance the power goes out during any podcast interview. Anytime online, the power goes out. I have a generator, I have battery backup, but... When that happens, because it records locally and then uploads, nothing gets lost. So that's the reason I use this tool. But they added that feature now.
Afterwards, you click one button, they make their clips. So they'll make 20 clips for me to choose from. Then if I transcribe and descript, now they have a tool that will make the social media clips. So it's become, it's very interesting with AI how things start up being cutting edge. Because a year ago, I had to drag the sliders around and try to manually make my clips. It was such a nightmare, but it was the best process out there.
Then it was, oh, you can do it from the text, which is way better than I can look at the text. And then these tools came out that automate it. And now all my other tools are adding it. We're kind of at this singularity point where something is unbelievable, then it's a tool, then it's a feature in every other tool. So it's very fast how things are changing. And in fact, I know Opus just put out a new update.
I was looking at their new B roll update with Opus version two. That's what they're competing against. They're not competing against other tools that do the same thing. They're competing against all these other tools that are making them a feature. So it's very interesting how creating content was so hard and took so long and now it's getting faster and faster. The challenge is that a lot of the clips they pick are not good.
Like you have to watch them all because sometimes they'll pick, like they'll cut off stuff in the middle of sentences and... It's very interesting. So that is the only thing that takes time, whereas before I would have to sit and re-watch, which I hate. I don't know about you, but I do not want to watch me talk to you twice in a row. It just makes me feel weird to watch myself twice. At least I only have to watch in one minute chunks.
It saves so much time, right? Instead of spending 30 minutes, I can go through the clips in about 15, but they're isolated. And also what I like is now these tools. This is also what's crazy, is every single tool is a social media manager. So now within the tool, I just click the social networks. I click one button, it writes the description with an AI in there. So I don't even have to three-step it, and it schedules it.
So we're a couple of months ahead, which I try to stay ahead of like two or three months ahead. So I can schedule the posts for when this is gonna come out and it's all automated. And that means I used to have like five people on the back end of the podcast, they're gone. Because for me to process the entire podcast, everything from editing it to scheduling it for here and for video, and all the social media stuff, including creating a custom graphic.
I make a custom picture of you with AI that's like a cartoon version of you that looks awesome. That's already done. That entire process takes me two hours. It's done so quickly. And because I've just interviewed you, I can go quickly and do it right afterwards instead of needing a third person. It's kind of crazy how like we used to need a large team for, I used to have 20 people, now I only have two. And... more stuff is getting done.
So it's very cool that using Opus, that is one of the better tools out there. It's very interesting. I'm always like playing around with it and testing it because I'm like, I bought a year subscription with video and they keep adding features. They're all kind of in a race to add more and more features. So that's a really cool tool you're using. What else are you using as part of your workflow?
Are there any things that are kind of real estate specific that you're using as part of your business? There are some interesting twists for AI and real estate. So nothing that's really, I'm sure there are some real estate specific tools, but nothing just yet that I could say, oh yes, they don't serve any other sector. We use, we're experimenting with some note takers. So I have, my team consists of nine full-time employees and we have team meetings and we talk about different things and goals.
We assign tasks, we schedule follow-ups. And in addition to my assistant who's monitoring those things, we also try to, we're experimenting with some of the some of the note takers that just kind of, they're bots that just listen in on the meeting and record transcriptions because then we have what everyone said and buy due dates. So, I mean, some of them, some of them, Jamie, Otter, Fireflies, I mean, you can look them
up, but we haven't found one that's perfect just yet, but the truth is that with where we are in our business, we're not like a large corporation where we need, we have all these different stakeholders and things. The acquisition managers know their leads. We use Salesforce. We have a lot of the notes recorded in there. So it's not, we're not really driving projects and have complex deliverables, long project cycles. So, but just for like the quick notes and meeting summaries, those tools are really good,
at least for what we use. It's really interesting with those tools in particular, because we haven't figured out what's rude versus polite. Because sometimes people will come to a meeting and they all bring their own note taker. And because it's a separate login, it's like, oh, so-and-so's note taker, so-and-so's note taker, and I don't really like it. I don't like having like six note takers watching me and all that. I don't know, and I know everyone has a different opinion.
And now of course, Zoom itself is trying to directly compete with that by like, now they'll make a bunch of transcript of every meeting. And it's like, what's exactly I'm talking about where tools are becoming features on other tools. And it's like, everyone's merging and it can be a little bit overwhelming because you develop a process and there's a new process that's like more refined that comes out a week later, a month later.
Like one of the challenges with chat GPT in particular is that they're constantly to the release updates and then they don't tell anyone. So you. Never know. Sometimes I'll find out there's a new feature that's hidden. It's like three clicks away. I know people that didn't know there were plugins on ChadGFT for six months after they were released because they were so well hidden. And I don't know why they have this approach. A bunch of AIs do this, right?
Like they don't tell you how it works. You got to figure it out yourself. It's just a blank page. Like all of the AI chatbots are like this. And it... means that you're constantly trying to figure out a process and then, oh, there's a new feature that came out. They just released a bunch of new features last week. And then you have to go and log in and see if you're one of the chosen ones who gets access.
I was one of the last one to get access to Dollar Tree, but one of the first ones to get access to GPTs. So people I follow are like, oh, I hope I get access soon. I was like, oh my gosh, I had access. But then Twitter's AI, the Grok thing was like, oh, you're on the wait list. So you never know. It gets this whole game you're playing where...
tools are coming in and sometimes we feel this need, oh, I have to have the most cutting edge tool, but once you have a process that works, you don't have to constantly change it. And I think that's an important lesson. yeah, I'd love to piggyback on that because one of the biggest gaps that I found in my team is the use of AI and, okay, we're going to try this and this new thing.
And really the challenge for me has been, okay, how do we get all this information though? There's so much information, but how do I get it into the minds and hearts of the team and to the employees so that we can use it? The information is good. It's a tool, but I found that just onboarding acquisition managers, there is a point where information alone is insufficient. Mentorship, one-on-ones, leadership, team building, team culture.
There is eventually an intersection where I found that I found myself, the mistake that I made is, well, we have a procedure for that. How come you didn't follow the procedure? And we're using all these tools. We're trying to advance ourselves and push ourselves to the next level. And AI is the way to do that. And I found that for some team members, a lot of them, without really those... the one-on-ones, the touch points, the trainings, the continuous education, the
information itself is, it's just that, it's information. And it's really leveraging the execution of that information that is the biggest obstacle for me right now in my business. I think a little naively went into AI looking at, oh, well, now we have all the answers at our fingertips, so it's just gonna work better. And while you can produce more content, you can produce training materials, Getting people to follow the process, do the things, talk with the customers in the right
way, really execute on those procedures has been the challenge for me. So I'm really trying to use AI as a tool, but also recognize that people are people, right? And so we have to work with them. Yeah, that's a really good point, which is that we think AI can replace everyone, but it really can't. And there are people who learn different ways. One of the challenges for me is that chat GPT thinks the way I do. And so it does what I expect.
And that's not fair because for most people, it's not that way. I just got really lucky that it happened to program in a way that's completely logical to me, like every time it gives an answer, I go, oh, that makes sense. And I know how to curve around or I know how to adjust. I know exactly what's going on. I was on a call with someone who works at OpenAI last week. I was like, hey, are these the next three updates coming out?
And I said three things. And he goes, I can either confirm or deny, but wow. And I was like, oh, cool. Because I was like, that's the feeling I had. And then they released them like two days later. So I wasn't that far ahead of the curve. But that's really sometimes when we're really good at a tool. It sounds like you've really gotten good at AI. Sometimes we forget that the learning curve could be a little steeper for other people.
Sometimes I can't tell you how many times I have to reach out to someone on my team. Like, hey, where do we store the videos again? hey, where's the list of SOPs? And I just sometimes can't remember where things get placed even when I'm the person who set up the original storage system. So it's very normal. So it's really good to see that there's still an interaction between kind of technology and team building because sometimes there's a lot of people that think, oh, AI is gonna
replace everyone. And there's other people that say, oh, I hope AI is gonna replace everyone, but it's really somewhere in between, which it kind of is the great equalizer. I see the biggest bandage of AI is that it gives everyone in other countries, Philippines, India, Eastern Europe, South Africa, are really capable of their jobs. Now they have perfect English. So now they've kind of got their great equalizer and there's no longer can you just tell by someone's spelling mistakes that they're not a native English speaker.
So it's kind of really helping those people the most. So I think it's very exciting. That's how you're growing your team. And I'm really excited to have you on here. So. Where can people find out more about what you're doing, kind of see what you're doing in the real estate game and see what kind of social media content and blog posts you're putting out using these AI tools? Yeah, sure. So my website is peas on properties.com.
And it's peas on properties on all the social media platforms. And that's where you can find that's where you can find us and learn more about what we're doing. That's perfect. Thank you so much for being here. Of course, it'll be right below the video on YouTube, right in the show notes. If you're watching this or listening to this on your favorite podcast player, thank you guys so much for being here. This has been an amazing episode of the Artificial Intelligence Podcast. Thank you, Jonathan.
