A few years ago my entire online business collapsed. I was in a market that went through a massive shift – it disappeared. A market shift is not an aberration, it's an inevitability. You can either prepare now or watch your business collapse when it happens to you. The post SNM108: Adapting to the Real…
Retargeting is a critical part of your business. You put a pixel into your website that tracks every visitor. After they leave, you can show them ads on many platforms for pennies on the dollar! Place Your Pixel You might feel like you’re not ready to start running complicated advertising and retargeting campaigns. That’s ok!…
It takes forever to create content on all your social media platforms and that can be exhausting. Now you can let your blog do a lot of the heavy lifting for you! Control Your Message Having a big presence on social media is wonderful but it should NEVER be your foundation. If your primary business is…
Every day we make little decisions. Even when you feel like you're doing nothing, that's a decision. I'm lying in bed with the flu, but I still dragged myself over to the computer to get today's show ready in time. That's a decision. The post SNM105: Take Action or Die appeared first on Serve No…
You know how to research and write a book on a great topic now. But how can we move beyond Amazon? There is so much more to creating an offer than just the primary book. The post SNM104: How to Create an Offer that Flies off the Shelves appeared first on Serve No Master. Connect…
For years I've danced around the idea of starting my own Facebook ads campaign, but I've let fear and lack of knowledge limit me. But that ends NOW. The post SNM103: How To Launch Your First Facebook Ad Campaign appeared first on Serve No Master. Connect with Jonathan Green The Bestseller: Serve No Master Free…
The effort that goes into writing a book is enormous. Every time I put pen to paper I create something living. I take my thoughts and turn them into a reality. So when that work is complete, I absolutely want people to read and enjoy my work. The post SNM102: Four Keys to a Successful…
When you setup your blog, one of the early steps is to create that first opt-in form. This is an important early decision but it's made from a state of ignorance. You don't know your audience yet and over time what they want will change. It's time to adapt to their needs and grow your…
Most parents allow their children to be raised by television. It's how I was raised and it's how many of my contemporaries approach parenting. We are so busy with work that we pass on more and more of the child-rearing responsibilities to teachers and television. But it doesn't have to be that way… The post…
Books are not magical self-perpetuating machines. A properly launched book can do very well, but like everything else we launch into the sky, eventually gravity will bring it back down. Your book does not have to suffer like Icarus, however, the resurrection of a book is always possible. The post SNM099: 10 Ways to Resurrect…