SNM253: Podcasting As A Business with Mathew Passy

Welcome to the Serve No Master Podcast! This podcast is aimed at helping you find ways to create new revenue streams or make money online without dealing with an underpaid or underappreciated job. Our host is best-selling author, Jonathan Green.

Today's guest isMathew Passy a podcast editing and production expert, who has been producing podcasts since the early days of the iPhone. He started his own podcasting ventures in 2015. Started editing and producing podcasts for other people and began to understand the limitless potential of podcasting as a business.

In this episode, Mathew Passy talked about the misconceptions around podcasting as a get-rich-quick scheme, shady players in the industry, and alternative ways of monetizing podcasts beyond traditional advertising. Passy also shares his insights into the difficulties of breaking into the podcasting market, the lack of transparency in podcast data, and the importance of building a community and providing value to listeners. 

Notable Quotes

–       “And that's when I really started to understand the potential power of the podcast, the limitless opportunities of podcasting, and how this could be a business on so many different levels, right? Like you asked, a lot of people, they just want to talk behind a microphone, have some fun, but there's so many different ways that you can use this content as a way to make money. It's just incredible.” – [Mathew Passy]

–       “The people who do well in podcasts aren't in it because they're staring at the numbers, because they are praying every day to get more downloads and earn money from it. They're doing it because what they do, they absolutely love.” – [Mathew Passy]

–     “Downloads are downloads or downloads. And it's kind of like the unifying metric that allows us to compare ourselves to each other.” – [Mathew Passy]

–     “When I'm trying to figure out if a podcast is making money, the first thing I look for is like, do the people on the show have other jobs?” – [Jonathan Green]

–       “I'm always interested in people that really focus on the business side of podcasting rather than just on the content side.” – [Jonathan Green]

Connect with Mathew Passy

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Connect with Jonathan Green

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