SNM261: Using TikTok To Build Your Empire with Jake Crossman

Welcome to the Serve No Master Podcast! This podcast is aimed at helping you find ways to create new revenue streams or make money online without dealing with an underpaid or underappreciated job. Our host is best-selling author, Jonathan Green.

Today's guest is Jake Crossman is an experienced business professional, having worked for major companies such as Fox Sports and ESPN. 

In this episode, Jake Crossman shares his personal experience using the platform, from shifting his content to align with his business goals to developing consistency in predicting what his audience will respond to and finding success in promoting his hemp extract company through a rant video. Additionally, they touch on the importance of personal branding, the challenges of automating content creation, and the opportunity for influencer marketing on TikTok.

Notable Quotes

–       “I got on TikTok. And the first video I made was just me ranting to the camera and being like, this is why no one is ever going to approve hemp extracts and blah, blah, blah. And that video did a million views, basically in two days. And that was when everything changed for the company.” – [Jake Crossman]

–       “But what I have found now, being a year into it, is that as long as I am consistent, as long as I make the content that people want to see, from me. And as long as I don't get in my head about, oh, this video didn't do well, I'm not going to make a video today, or blah, blah, blah, everything ends up being fine in the long term.” – [Jake Crossman]

–       “The email list and the Facebook Group have been just really big drivers of, like I said, that reciprocity of just giving out free information and hoping to have some people come back for sales.”- [Jake Crossman]

–      ” A lot of people only see the success. They say, oh, Jake's, an overnight success. It's like, no, there was a lot of getting here… And all the sleepless nights and being late on the rent or whatever. Everyone has those experiences.” – [Jonathan Green]

–       “It's one of the few platforms where you have a chance of your message getting out there.” – [Jonathan Green]

Connect with Jake Crossman

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