SNM262: Why your High Ticket Coaching Program is Failing with Matt Johnston

Welcome to the Serve No Master Podcast! This podcast is aimed at helping you find ways to create new revenue streams or make money online without dealing with an underpaid or underappreciated job. Our host is best-selling author, Jonathan Green.

Today's guest is Matt Johnston is a marketing expert who has helped many coaches and product creators avoid the biggest mistake of building their course before selling it. He encourages market testing to ensure that the curriculum resonates with potential customers, allowing for adaptation to the market. Johnston has worked with numerous product creators to help them refine their ideas and achieve success in the info space.

In this episode, Matt Johnston discusses why high ticket coaching programs often fail. The discussion covers the importance of understanding clients' needs, emphasizing the significance of sales calls, and marketing coaching services. They also explore the creator economy and how creatives have a significant role to play in it. The episode provides valuable insights into sales and coaching for anyone looking to succeed in the business world.

Notable Quotes

–       “Building before selling is the biggest mistake coaches make in creating a coaching business.” – [Matt Johnston]

–        “If you don't do your own sales, you can never have somebody do sales for you because you won't be able to coach them.” – [Matt Johnston]

–     “Business should exist to solve problems in amazing ways. They don't know how to market and sell what they do.” – [Matt Johnsto]

–    “There is this flood of advice. And people never ask the second question. Who is the person getting advice from?”- [Jonathan Green]

–      “everyone's definition of coaching is totally different…it's so important to realize that everyone's definition of coaching is different…I think that's really important is to understand, like, exactly what's the beginning and the endpoints?” – [Jonathan Green]

Connect with Matt Johnston

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Connect with Jonathan Green

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