SNM196: Recession-Proof Business: How to Test Your Business Upgrade
Key Takeaways:
· Don’t rely on one singe traffic source, one person, or one product
· Always choose a market that offers a lot of opportunities and is always expanding
· Variety is your best friend
[14:35] The dangers of massive investments explained
· Why having a short financial cycle is very important
[17:50] The drawbacks of having a complex business
· How moving parts can make your business vulnerable
[20:55] Competition
· How competition can harm your business especially when starting out
[21:50] The danger of selling only luxury goods
· In terms of a global pandemic, no one buys fancy stuff: survival mode on
[25:52] Single point of vulnerability
· Explained + tip
Sponsor – ConvertKit servenomaster.com/convertkit
Resources: Black Swan Book by Nassim Nicholas Taleb
Books by Jonathan, Most other links can be found in my TOOLBOX
Connect with Jonathan Green
- The Bestseller: Serve No Master
- Free Book on Amazon: Fire Your Boss
- Podcast Website: https://servenomaster.com/podcast/
- Subscribe, Rate, and Review: https://servenomaster.com/itunes
- Video Episodes: https://www.youtube.com/@ServeNoMasterPodcast
