SNM255: Turning Clean Air Into A Franchise withTim Swackhammer

Welcome to the Serve No Master Podcast! This podcast is aimed at helping you find ways to create new revenue streams or make money online without dealing with an underpaid or underappreciated job. Our host is best-selling author, Jonathan Green.

Today's guest is Tim Swackhammer is is a second-generation entrepreneur and franchising expert. He has been involved in the franchise space since the age of seven, working in his father's dollar stores. Over the years, Tim has gained extensive experience in different types of franchises and business models. 

In this episode, Tim Swackhammer discuss the world of franchising. Swackhammer dives into the costs and importance of franchise disclosure documents when considering a franchise. He also emphasizes the need for due diligence and finding a personality fit with the franchisor before committing. Swackhammer shares his experience owning multiple franchises and discusses the different marketing strategies required for each business. The conversation also touches on the hybrid nature of franchising and the challenges of pricing and bidding services in the contracting industry. 

Notable Quotes

–     “My experience actually started even before I was born, so I'm a second generation entrepreneur and franchising entrepreneur.” – [Tim Swackhammer]

–         “With a franchise, if you know how to read those and you take the time to really analyze that document, you can get a very good understanding of what the costs are going into it and what you can anticipate.” –  [Tim Swackhammer]

–     “At some point you're going to have a discovery day, which is where you actually go out, you see what the business actually is, you get to meet everybody at the corporate office and really get to know and understand what's it actually going to be like once I sign. So that process just takes time.” –  [Tim Swackhammer]

–     “Yeah, I've seen some people who are convinced they have a good franchising opportunity because they've run a single location of something… but that's not the same as running a store in Minneapolis, right.” – [Jonathan Green]

–     “I think that's really helpful because a lot of people entering their first franchise wouldn't know the window to look for and they can easily jump too fast or take too long.” – [Jonathan Green]

Connect with Tim Swackhammer

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Connect with Jonathan Green

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