SNM259: Whisper Campaign To Grow Your Business with Ian Campbell

Welcome to the Serve No Master Podcast! This podcast is aimed at helping you find ways to create new revenue streams or make money online without dealing with an underpaid or underappreciated job. Our host is best-selling author, Jonathan Green.

Today's guest is Ian Campbell is an entrepreneur who started his own marketing consulting company at a young age. He relied on referrals to build his business. Over time, he recognized the power of a strong referral network, both with customers and other professionals. 

In this episode, Ian Campbell shares his insight on using a system to follow up on emails and phone calls to grow your business. He emphasizes the importance of having a personal CRM tool to help remember key details about people you meet and the benefits of automated emails for communication and negotiations. Campbell also discusses the qualification process in sales and negotiations and the importance of using a CRM tool over Microsoft Excel.  

Notable Quotes

–       “People are willing to refer you business nine times out of ten you just have to ask.” – [Ian Campbell]

–       “The fortune is in the follow up. Right. And everything that you earn, all the money that you make is probably going to come from following up in some way, shape or form.” –  [Ian Campbell]

–      “A good CRM can be such a great force multiplier for a one man band or for a three person team, you can use a CRM and effectively triple or quadruple the effectiveness of your team by using a good CRM.” –  [Ian Campbell]

–    “I think that a lot of entrepreneurs starting out think, oh, I don't need to do any of that. But then when you try to hire someone or scale, you have no system. So I've realized how important project management is.” – [Jonathan Green]

–    “The main way, like when I get referrals, almost all of my high-level clients are referrals. I don't mention coaching or ghostwriting anywhere on my website. You can only get me for either of those services by emailing me and saying, hey, I heard you do ghostwriting. That's how it starts.” – [Jonathan Green]

Connect with Ian Campbell

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Connect with Jonathan Green

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